Annansi Clothing Co. is joined by Sierra Leonean hip-hop artist Chosan on the Bling is Dead project. The project is the second in our ongoing efforts to educate the general public about the effects of illicit diamond mining on African people and their society. By saying Bling is Dead we're challenging people to rethink their motivation for investing in diamonds and ask more questions of the diamond retailers. Bling is Dead is an attempt at changing the mentality of excessive uninformed diamond consumption which allows retailers to continue their explotative business practices. The Bling is Dead t-shirt is available through our site at www.BlingIsDead.org
The Bling is Dead project is a part of the Demand Details! initiative which encourages a global community to demand details from the diamond industry. Details about the sale history of diamonds and details that will ensure that the diamonds we purchase do not support wars in African nations. Through key programs and partnerships Demand Details! gives Annansi Clothing Co. customers and the public at large the proper tools and facts to make educated decisions about purchasing diamonds while pushing retailers to become more responsible in their business practices.
A portion of all profits from the sale of the Demand Details! shirt will be donated to several established organizations to help raise consciousness and benefit communities affected by the conflict diamond trade.
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