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“Triple Threatâ€. That’s what the streets call’em. Georgia’s Westside hood meets hood-hard beats topped with hood-hard lyrics and high energy from the streets. Lil’ Carri, Troublesum and Pure are three of Atlanta’s newest hip-hop artists coming out of the independent label Upstart Entertainment. Knuckle up boi, cause they are bringing the heat. Independent; yes. Opposed to making major moves; no. Under the direction of Jamaica Queens New York producer,Los Don, they are reared of the high energy, swagger and passions that have fed him for decades. These three artists live the spirit of authentic hip-hop.Residing in Atlanta, GA but with a management team from the streets of New York, Upstart Entertainment is able to offer the best from both rap worlds; the concrete jungle mentality from up north and the dope-boy fresh swagger of the dirty south. Fortunate to have been bred from the New England streets, they have experienced the authentic sounds of hip-hop from its lyrical origins. Old school hip-hop runs through their veins as do the spirits of some of hip-hop’s most respected like Melle Mel and Rakim who set benchmarks in the rap game. They understand the art of the written lyric yet, at the same time, know what it takes to make the beat drop hard with menacing hooks, 808 kick and "take-it-to-tha-flo" trap-style beats. Kings rule the rap game south of the Mason Dixon line and Lil’ Carri, Troublesum and Pure are commanding impressive marks in the upper ranks.At Upstart Entertainment, real recognizes real and they only sign Hip-Hop Stars; NO ASSEMBLY REQUIRED! Demanding that each artist brings with him an already built in swagger, style, and lyrical flow, it is no surprise that holding down its front end are not one, but two southern-spittin’ lyricists. On deck with their hard-hittin club banger, “Double Back†it’s all about getting gwap and changing the game. Lil’ Carri and Troublesum, roll up curbside with a vengeance and bring with them a Westside vigor that places them in position to go toe-to-toe with anyone that dares to step to them.Twice is nice but three is a magic number. Leaving the fellas numb is their female counterpart that makes heads turn and lips quiver. The first lady of Upstart Entertainment is the slim chocolate-toned, sultry-voiced rapstress named Pure. Hailing from the island of St. Thomas, she, with high check bones, flawless skin, and a canny resemblance to Caribbean pop-princess Patra, was raised in the “Aâ€, so to her, its all about the dirty-dirty. Don’t dare ask her to bogle because she is no dancehall queen. Instead, Pure is a confident gutta-loving chick that promises to take you to the hole with a mix of wicked and witty rhymes.Upstart Entertainment: A highly marketable entity, they are catching the ears of the south’s hottest DJs in the circuit and creating a nice buzz for themselves.KAT WILLIAMS: WEED
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