Music-related clothing company, Antidote Apparel was conceived with the goal of injecting more positive imagery into music and the music-related fashion scene. Antidote strives to promote a culture of positivity, as much as sell clothing. Antidote's different lines include the nostalgia-inducing "Simpler Times" line, the motivating "Life, Don't Miss It" line, and a group of shirts best described as the "Positively Put Personal Politics" line. These items support personal choices like vegan, vegetarian and drug free lifestyles, but project the themes in a fun positive light, unlike most drug free fashion options especially.
Launching the company in 2005, in a culture rife with imagery of gore, weapons, anger and morbidity, founder Greg Wood recalls 'When I was first going to concerts there were a lot of encouraging, enabling messages and imagery in punk, hardcore, and underground music and fashion. With Antidote Apparel, I want to give people what I was given, which was a feeling of possibility, and encouragement to be an individual that can change the world.'
Antidote Apparel is intended for anyone, particularly those supportive of the idea of putting some positivity back into the world. Add antidote apparel if that's you!!
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