"G" THE STREET SMART

BIO G

Born in St tropez and raised in Paris, NYC’s resident Greg Sam “G” The Street Smart, brings over 12 years of professional work experience in the areas of fashion marketing and sales for different clothing companies… From 1993-1997, Director of marketing and public relations Europe for Carhartt clothing co, from 1997-2000, Chief Executive Officer of European distribution/marketing company which held a distribution agreement with Phat Farm urban wear brand, 2000-2001, Manager/Director of commercial sales for leading French urban wear line, from 2001-2006, Chief Executive Officer / Designer of parent marketing company Urban Vein LLC and its subsidiary Grim Team NYC Clothing Co…

In 1996, a crew of graffiti artists, incuded the member Greg known at that time as the writer “REIGN”, emerged from the streets of Paris. After making their mark on the trains, tracks, billboards and buildings of the city of lights, the Infamous Grim Team branched out to conquer the professional world.

Greg, as a Designer, Grim Team clothing effortlessly combines the edgy, rugged “Street dress code” of hip-hop culture with the more polished, finished standard of the “ European cut.” Our clothing is consumer focused and based upon our logo, The “ Grim Face “. We recognize that our customer is a man who lives by and through his lifestyle, profession or passion, He is a man who strongly believes in the American Dream and his own capability to achieve that dream whatever the cost. He is focused and emits the “ Never say die “, the “ Grim determination “, perseverance of The Grim Face icon. We believe that your brand name encompasses these same ideals.

In 2001, Members “G” The street Smart and Chaze made the move across the Atlantic to bring the GRIM TEAM state of mind to North America, presenting GT’s clothing and music productions to the world’s largest urban market. Both industry veterans in their own right, the two bring a combined more than 10 years of experiences in music industry and clothing distribution to the table. Soon after moving to New York City, “G” and Chaze quickly connected with like-minded individuals in the Hip-Hop industry such as Mobb Deep, Capone ‘N’ Noreaga, Prospect from T.S, Saigon, Kool G Rap, Infamous Mobb and more… who instantly identified with the sounds and visuals of GRIM TEAM’s productions.

Having unfolded the first stage of their plan, GRIM TEAM is now ready to unleash a second phase in their New York incarnation, a compilation Album creating a link betwwen the clothing line and the music production team. This Album entitled “Once Upon a Time In America” will be released on GRIM TEAM’s label “The Sixteen Chapel”.

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