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Play

Whatever you do: do it in style because the world needs it

About Me


Hello, I'm PLAY, a photo artist & style hunter with home base in Zurich and international playgrounds. Born in Zurich, educated at Saint Martins College of Art, London (Fine Art Film&Video).
I catch model citizens for my blog playlust.net
Be that a nobody in the street or a somebody. People with style, attitude and personality who capture the mood of the moment.
I also contribute to Hint Mag Blog , run a regular style review for legendary Zurich-based Ron Orp's News , and guest-lecture on style & hip culture at Zurich University of the Arts .
This one rule I always obey: whatever you do - do it in style because the world needs it.
Playlust.net has taken me from nowhere to a rendez-vous with Balenciaga gold-pleated robo pants , a one-to-one with Gareth Pugh SS08 collection, the restyling of Nike fall collection for Stylist's Own 07 , a feature on prime time TV news, as well as international media coverage . What next? It's all very exciting.

My Interests

A pola session with Swiss photographer Walter Pfeiffer


MIDASPHALTARMCOAT 8002 (FOR JOSEPH BEUYS)
Check out NOW

© item idem

First Ghetto Nerd Party, Zurich
Have a very playful 2008:-)
bestbestPLAY

MERRY CHRISTMAS

Lady Coveted Says:

+++ HINT MAG MEETS PLAY +++
I proudly announce HINT invited me to contribute to their v popular HINT BLOG

+++ PLAY HITS PRIME TIME NEWS +++
A team from Swiss prime time news programme 10vor10 followed me round at Stella Fashion Night. Also starring: Facehunter at home, Gareth Pugh, Tommy Hilfiger, fashion aristocracy and model citizens. The biggest fashion moment on Swiss TV ever. Don't miss.
Catch it online (scroll down to last feature'Dem letzten Schrei auf der Spur')
ps: I had a cold, no sleep, and no talent whatsoever at giving interviews. You've been warned.
©10vor10
+++ BREAKING NEWS +++ My 15 Minutes Of Fame will finally happen on IQONS tomorrow, Oct 25. Let's all celebrate with a (virtual) champagne shower:-)
+++ PLAY In Berlin +++
My styling contribution to Nike Stylist's Own 07 in Style & The Family Tunes Issue 100 (left)

+++ The Landsc Apes aka Cyprien Gaillard & Koudlam +++
+++ Asphalt Glamour +++
PLAY restyles & photographs Nike Fall 07 womenswear collection
Feat. model citizens from playlust.net
& clothes by Maison Martin Margiela, Comme des Garçons, Ann Demeulemeester
Published in September issue of FACES mag
+++ Segueing into autumn +++

+++ At Art Basel +++

+++ At Terence Koh GOD performance, dePury & Luxembourg Gallery, Zurich +++

+++Tonite Terence Koh GOD Party! +++

+++ At Hollywood Floor Party, Leimbach +++
'So many grey street paving stones to mark with flourescent colors. A world where virtual and reality mix, where becoming a street-style blog photo does not equate to being associated with a trend but rather to asserting one's identity'
Cartoon Couture, an article on London designer Cassette Playa and Nu Rave fashion. Featuring blogebrities from Model Citizens Week spring/summer 2007
in IDPURE the Swiss magazine for visual creation.
IDPURE

+++ SonntagsZeitung, April 15 2007 +++

+++ Tages-Anzeiger, April 07 2007 +++


read

I'd like to meet:

You. People, ideas, and things that seduce the eye and satisfy the mind. <p ps: I tend to rotate my friends, rather than rank them.

Music:

What they play on FM4.at, Hot Chip, Junior Boys, CSS, Lea,Fuckpony, Fisherspooner, Soldout, El Guapo Stunt Team, QOTSA, Feist, Mocky, Gonzales, Taylor Savvy, Peaches, Khan, Devendra Banhart, Regina Spector, Franz Ferdinand, Jarvis Cocker, Suede, M.I.A, New Order, Kraftwerk, Thomas Brinkmann, Console, Serge Gainsbourg, Charlotte Gainsbourg, Jane Birkin, iMonster, Air, Falco, Louis Austen, Electroboyto be continued...

Movies:

Daisies, 2001 A Space Odyssey, The Shining, Performance, Sympathy For The Devil, The Ice Storm, Das Boot, Anything by Warhol and Mekas...but rarely go to the movies 'cause spent too much time in edit suites and I always need my remote control:-)

Books:

Orlando, The Philosophy of Andy Warhol (From A-B and back again)

Heroes:

The ones in the Bowie song

My Blog

Style & The Family Tunes & SI Style Mag

And finally... the picture embargo on Stylist's Own has been lifted.Find the fashion spread in the October issues ofStyle & The Family Tunes (Ger)SI Style (Switzerland)My contribution:Photography & St...
Posted by Play on Sun, 14 Oct 2007 02:33:00 PST

Time Out Tel Aviv

Time Out Tel Aviv this week is running an extensive feature on street style blogs, as part of their fashion special issue. Their intention was to show the blogs from their creators' point of view. So ...
Posted by Play on Thu, 18 Oct 2007 06:38:00 PST

Play Show In Berlin

PLAY IN BERLINI've got really BIG news for you.It's a great pleasure to announce Nike Germany invited me to take part in STYLIST OWN 07: 7 stylists from Germany and Austria and, well, me representing...
Posted by Play on Sun, 14 Oct 2007 02:35:00 PST

PLAYGROUND LOVERS IN U MAG

God put a smile on their faces...Playlust Model Citizens in U MAG!U MAG (Brazil) The Kids Issue, Sept 07playlust.net©PLAY/U Mag...
Posted by Play on Sun, 14 Oct 2007 02:37:00 PST

Das Magazin Debut

Ein Tag im Leben von Laurence DesarzensDas Magazin No 36It's always been a secret dream of mine to see my pictures published in Das Magazin. The Saturday supplement of a Swiss broadsheet is renowned f...
Posted by Play on Sun, 14 Oct 2007 02:38:00 PST

Asphalt Glamour: Play Restyles Nike Autumn Collection

You must have been wondering what I have been up to this summer. Here's the answer: Nike Switzerland asked me to restyle and photograph key styles of their womenswear autumn collection for a fashion s...
Posted by Play on Sun, 14 Oct 2007 02:40:00 PST

IQONOGRAPHY SPOTLIGHT

PLAYLUST is in the spotlight of Iqons Newsletter 33. It is in this week's pick by Iqonography, the iconic blogs and sites directory. I'm very honoured:-)IQONS is a social networking community and 'fa...
Posted by Play on Sun, 14 Oct 2007 02:31:00 PST

PLAY ON SAATCHI GALLERY ONLINE

Hello. 2 Koh-Show news: 1. Incredibly, my picture of latex-nazi has made it onto The Saatchi Gallery online.2. The article is written by I-D's Ben Reardon. It turns out he's the guy with the golden sh...
Posted by Play on Sun, 14 Oct 2007 02:45:00 PST

U MAGAZINE (BRAZIL)

COMFORTABLY NUMB | June issueFashion Is My Bread Of Every Day quite rightly screams the headline of this formidable Playlust-collage. Even if the bread is rather dry and stale like now, to share pages...
Posted by Play on Sun, 14 Oct 2007 02:46:00 PST

IDPURE MAG: CARTOON COUTURE

PLAYLUST GOES CARTOON COUTURE 'So many grey street paving stones to mark with flourescent colors. A world where virtual and reality mix, where becoming a street-style blog photo does not equate to bei...
Posted by Play on Sun, 14 Oct 2007 02:48:00 PST