ALBUM REVIEW FROM LOSING TODAY INDIE MAG
"Chicago based quartet who it seems know a thing or two about spanking good tuneage - describing themselves in the ‘sounds like’ section as ‘72’ - well they ain’t kidding because these cuts really do sound like they’ve been cultured in a rose tinted era that was so much seemingly innocent and carefree than today, a time of tank tops, glitter, big hair, cheap aftershave, satin, androgyny and platform boots. Blending 50’s styled popsicle bubblegum accents with audaciously humungous hooks, V Sparks craft teasingly feel good pop epics that hone in on - with unfailing precision - past conquests conceived by the likes of Sweet, T-Rex, Quattro and Wizard and into the bargain deliver up quite possibly one of the most fashionably out of step things we’ve heard since the Eskimos ‘something must be transmitted somehow’ and last years incredible ‘secrets of the witching hour’ by the Crimea which all said and done was our favourite moment of the year by far. ‘Sweet Kiss’ with its slinky Ronson struts and saccharine glam swagger comes across like a blended brew of DNA procured from Stardust, Glitter and Bolan. Elsewhere there’s the Lynne and Co harmony induced purring power surging MOR mini opera motifs of ‘making friends’ and ‘red love suicide’ which nibbles greedily at the riff from T-Rex’s ‘get it .. retuning itself super sexily into the melodic equivalent of a 50’s drive by love in. Though we must admit we are overtly smitten by the 50’s styled graduation ball beauty ‘out of control’, free of the baco-foil and the throbbing bombastic nature of the bands usual aural template, this curvaceously slow to unfurl slice of tingling tenderness caresses and swirls tides more associated with the quieter and more matured moments of Suede’s euphoria laced ‘coming up’ while seductively arming itself with momentous heart crushing peaks of symphonic grandeur that will floor you with their tear induced demeanour. An album is currently doing the rounds at the local hop."
With the blood and glitter of 70's Glam Rock, V Sparks burst through Chicago's music scene with a sound and attitude that will surely steal your attention. Fronted by the extravagance of a lead singer who goes by the name of V, V Sparks are destroying the worlds perception and fear of Rock N' Roll. Whereas some artists today may offer up something unique trying to thrive on that alone, V Sparks also have the songs and hooks to back them up proving themselves as much more than merely a gimmick. Guitarist Prescott Kagan and V began writing songs together in a bedroom in the suburbs of Chicago in 1993, and when they realized they shared a rare musical connection, have never stopped writing since. From 2000-2003 together they formed the synth-rock band Dolari who created quite a buzz in Chicago, and have played with the likes of New York Dolls, OK Go, VHS or Beta, The Lovehammers, and more. V Sparks was born in the summer of 2003 at a time of personal loss, frustration and raging emotion for the duo. They transcribed all of their built up testosterone and estrogen into a glitzy mess of rock that you cant help identifying with and feel good about. They crossed paths with 2 like minded musical visionaries - Keith Hosmer on Bass and Adam Long on kit completing the recipe, and the rest, is the future. Be sure to keep V Sparks under your radar before the arenas sweep them away from under your grasp.
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