Our Mission: Advertising is a part of our everyday world. Advertisements make us laugh, they make us cry, they make us think, they make us mad and they make us talk, they make us want to spend our hard earned money and they often stick in our heads without us even realizing. Advertising affects, shapes, and defines our very culture, and yet, the average person never stops to think about the madman behind those crazy TV commercials and posters and magazine spreads and internet pop-ups and... the list goes on and on. Not many people outside of the advertising world know that the man who had the entire United States saying "JUST DO IT" in the 1990's was Jim Riswold. The average Joe has no idea who Bob Barrie, George Lois, and Phyllis K. Robinson are. The One Club is working against this trend, we want you to know the creatives behind the work. Although we recognize the agencies who feed and clothe these brilliant minds, we want you to know Andrew Meyer is the writer who wrote the lines for many of the Altoids ("The Curiously Strong Mint") campaigns that we can't stop cutting out of magazines,
we want you to know that Susan Alinsangan is the art director who visualized the multi colored iPod campaign...
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I'd like to meet:
Any one who is interested in the advertising world. Whether you work in the industry, or just like the commercials that you see on TV.View Blog |View Pics |Add Comment
The 2008 ONE SHOW is HERE!!!!!!
The One Club's Events
2008 ONE SCREEN
THE INDEPENDENT FILM FEST FOR CREATIVES - JANUARY 28, 2008
OneScreen returns for its fifth season, and what better place to hold a film festival for the creative community than Greenwich Village’s historic IFC Center. The opening venue of "The Rocky Horror Picture Show," this hip little space is more than just your average theater, and OneScreen is much more than a night of commercials.
OneScreen gives industry professionals a night to put their original independent film and video pieces on the big screen. Reviewed by a panel of judges, including independent film director Doug Pray, the selected submissions will be shown followed by a post-screening cocktail hour. Come see what people in advertising do with their free time.
The OneScreen jury is made up of noted professionals from across the advertising, film and production industries and includes Cal McAllister (Creative Director, Wexley School for Girls), Doug Pray (independent director, Scratch, Hype and Infamy), Abraham Spear (Director, Curious Pictures), and Todd St. John (Designer/Director, HunterGatherer).
Screening: January 28, 2008, 7:30 – 9 pm
Venue: IFC Center 323 6th Ave. New York, NY 10014
Event Details: 30-minute reception at IFC bar (complimentary drinks) 2 hour screening of winners Post-screening cocktail hour at IFC bar
Tickets: $15
For more information or ticket inquiries: E-mail [email protected]. or call 212.979.1900.
Music:
All of the songs that you can't get out of your head because you saw them in an iPod commercial. All of the great songs that make mediocre commercials bearable. And most importantly, all of the songs that help us get through these long assed work days!!!
Movies:
THE ALCHEMISTS: 5 PEOPLE WHO HATED THE WORLD SO MUCH... THEY CHANGED YOURS.
Copy and Paste the following link to view the trailer: http://myspacetv.com/index.cfm?fuseaction=vids.individual&am p;videoid=3680185
Imagine a movie that, for the first time ever, pulls the curtain back to reveal a small group of individuals you've probably never heard of, but who undoubtedly changed your mind and your behavior… THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work:Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in "1984"; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire "me generation" with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase "Just Do It" and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.Through their stories, and with humor and drama, THE ALCHEMISTS will be the definitive film of the 20th century phenomenon of creative advertising.It will feature celebrities, upbeat cultural commentary, and an amazing display of commercials and history from the last century, including the ground-breaking work of Bill Bernbach (VW), David Ogilvy (Hathaway), Jay Chiat and many others. But this is not a historical documentary or a tribute, and it's not an analysis of the perils of consumerism and thought-control. It is a film about creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change… even in advertising.
Books:
STICK A FORK IN THEM, THEY'RE DONE!The 2007 One Show, One Show Design, and One Show Interactive annuals are printing as we speak (or type). Visit www.oneclub.org/oc/store to buy one, two, or a box set of all three.
ONE SHOW ANNUAL: VOLUME 29
ONE SHOW DESIGN ANNUAL: VOLUME 1
ONE SHOW INTERACTIVE ANNUAL: VOLUME 10
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Heroes:
All of the unknown advertisers out there who have made a difference in our world.
