Founded in 1999, APB (American Pig Brand) is a streetwear clothing brand based in San Diego, California. APB has established a brand based on the concept of the unique and often excessive aspects of American culture. From SUVÕs, to 24 hour drive-thrus, to pre-approved platinum credit cards, AmericaÕs super-sized lifestyle is extraordinary. The brandÕs graphics and logos balance current trends and style, as well as portray the core concept. The nature and tone of the APB voice is clever, witty, humorous, and well styled. It encompasses commercialism, politics, pop culture, and topical issues.
The APB concept of satirizing the establishment is not a new one but itÕs unique brand and identity are. It is this satirical view of American culture that the core demographic can strongly relate to. It celebrates the American way à our freedom, our individualism, and our quirks. It acknowledges that we, as Americans, like to be our own spokespersons and proudly display our points of view and expressions.