Lawrence O'Toole profile picture

Lawrence O'Toole

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About Me

PERSONAL :: http://www.lawrenceotoole.com
MINI :: http://www.lawrenceotoole.com/mini
R5 :: http://www.lawrenceotoole.com/r5
FOTOBLOG :: http://lawrenceotoole.com/foto
MOBLOG :: http://cellcam.blogspot.com/
GHOST SIGNS :: http://www.lawrenceotoole.com/signs
BOOK :: http://lawrenceotoole.com/book
FLICKR :: http://www.flickr.com/photos/lotoole3/sets/
LINKEDIN :: http://www.linkedin.com/in/lotoole3
FRIENDSTER :: http://www.friendster.com/lotoole3
TWITTER :: http://twitter.com/lotoole3
I recently started my own design agency with a handful of freinds. We call it PRIMER :
Creatives are problem solvers. We struggle with the desire to build, to tweak and fine tune the world around us. Our team has a passion to raise the craft of brand building beyond the mediocre grasp of desktop publishing and web development. We want to be part of the creative ebb and flow of a business and remind people that this is the fun part of the process. A business has a life, a culture both internally and externally. A strategic creative plan can make that life and culture fun, rewarding and profitable. With our team of senior creatives, in house photography and web development we are confident in our ability to exceed all your expectation in talent, strategic thinking and innovation.
Here's a short list of things we do:
- brand building
- advertising
- corporate identity
- photography
- web development
- collateral materials
- copywriting
- illustration
- presentations
- packaging
- promotions
Check us out here:
PRIMER SITE :: http://www.primerinc.com
PRIMER MYSPACE :: http://www.myspace.com/primerinc

My Interests

Stuff, and things, mostly: graphic design, logo design, web design, motion graphics, advertising, identity, branding, art, painting, illustration, industrial design, product design, packaging, architecture, modern, midcentury modern furniture and design, minimalism, anything design related. Entrepreneurship, starting building running a business, networking, creating a creative environment. Home improvement, interior design. Travel. Traveling fast. Cars, motorcycles, sports cars, exotics, concepts, hot rods, rat rods, euro, import, muscle, racecars, driving, racing, touring, rallying, speed, tuning, modding, wrenching, engines, suspension, graphics, styling, paint, new or vintage, just about anything that moves. Boomboxes, vintage audio, computers, equipment, gadgets. Music, DJing, scoring, remixes. Fencing, running, lifting, rock climbing, sport. Restaurants, bars, craft beer, microbrews, wine, BYOs, scotch, coffee, espresso, food, dining, lunch, gastropubs, restaubars, yeah I like me some eats. Family. Philadelphia, South Philly, Northern Liberties, Fishtown, all over.

I'd like to meet:

Like-minded people.

Music:

Radiohead, Mylo, Portishead, BT, BRMC, BoyKillBoy, Depeche Mode, Bloc Party, The Mary Onettes, Squarepusher, Notwist, Foo Fighters, Marley, Coltrane, Boards of Canada, Tycho, Styrofoam, Death Cab for Cutie, Mat Kearney, Elefant, Morcheeba, Louis Armstrong, Thievery Corporation, Paul van Dyk, Lali Puna, Miles Davis, Doves, Air, Tribe Called Quest, Metric, Killers, Tiesto, Interpol, Chicane, Billy Holiday, Keane, Jacques Lu Cont, Junkie XL, Gabriel and Dresden, Lamb, Nick Drake, Frank Sinatra, Marumari, Midwest Product, Massive Attack, Underworld, Readymade, Futureheads, Gnarls Barkley, Cat Power, G Love and Special Sauce, Danger Mouse, Arcade Fire, Arctic Monkeys, Phoenix, Rinocerose, Blink 182, New Order, Presets, U2, Mighty Six Ninety, Jimmy Eat World, Fuel, Andain, Brubeck Trio, Chevelle, Mobius Band, Cake, Broken Social Scene, Lady Sovereign, Iron and Wine, LTJ Bukem, A Perfect Circle, Kings of Convenience, Esthero, Royksopp, Black Rebel Motorcycle Club, Marvin Gaye, Franz Ferdinand, Breakbeat Era, Faithless, Junior Boys, Sufjan Stevens, Vitalic, Athlete, Tenacious D, Adam F, Climber, Lemongrass, Arcade Fire, M83, Editors, Mandalay, Donnas, Luscious Jackson, The Strokes, Groove Armada, M83, Ginkgo, Cake, Kruder and Dorfmeister, Sigur Ros, Trans Am, Red Hot Chili Peppers, Police, Smiths, Tosca, Milosh, Frou Frou, Imogen Heap, Soulive, Cars, Dusty Brown, Dick Dale, Klaxons, David Bowie, Everything But The Girl, Sasha, Digweed, Reverend Horton Heat, Smashing Pumpkins, New Young Pony Club, Prodigy, The Shins, Fat Boy Slim, Telefon Tel Aviv, Kaskade, Streets, Breakestra, Fischerspooner, Funkstorung, Plej, Ella Fitzgerald, Louie Armstrong, Easy Star All Stars, Postal Service, Daft Punk, Modjo, Crystal Method, The Cure, St. Germain, Zero 7, DJ Shadow, Thom Yorke, and a whole bunch more I can't remember...

Movies:

Le Mans, Heat, Rendevouz, The Professional, Matrix Trilogy, Star Wars, Lord of the Rings Trilogy, Swingers, Made, Notorious, Signs, Sixth Sense, The Shawshank Redemption, Casablanca, Pulp Fiction, Ronin, Rear Window, The Usual Suspects, Psycho, Memento, The Italian Job, Stand by Me, Silence of the Lambs, Fight Club, Back to the Future, Gladiator, The Godfather, Vertigo, Se7en, The Big Lebowski, Twelve Monkeys, The Pianist, Trainspotting, Magnolia, Monty Python and the Holy Grail, Alien, Snatch, Fargo, A Clockwork Orange, Reservoir Dogs, Saving Private Ryan, Sin City, The Great Escape, Braveheart, Full Metal Jacket, Kill Bill, The Incredibles, Toy Story, Cars, Blade Runner, Brazil, THX 1138, Mad Max, Donnie Darko, too many others...

Books:

Current fav: karlssonwilker inc.'s tellmewhy: The First 24 Months of a New York Design Company

Heroes:

..

My Blog

:: Philly Ghost Sign Project makes INQUIRER

I was interviewed by Philadelphia Inquirer metropolitan columnist Dan Rubin about my Philly Ghost Signs Project blog.You can read the full article here....
Posted by Lawrence O'Toole on Thu, 15 Nov 2007 10:41:00 PST

:: PRIMER iMIX up!

Check out the PRIMER iMIX - a sampling of music that's been spinning here at PRIMER for the past few weeks. The first of many more to come... (requires iTunes)...
Posted by Lawrence O'Toole on Tue, 11 Sep 2007 11:54:00 PST

:: Follow along on Twitter

Pretty much abandoned MySpace and my personal blog lately - been consumed with Twitter... Follow along with me: http://twitter.com/lotoole3
Posted by Lawrence O'Toole on Tue, 11 Sep 2007 11:53:00 PST

:: De-friended? Sorry...

Deleting accumulated "friends" on MySpace - sorry if you get defriended, but I can't find nobody when there's 145 pages / 6500+ of yous...
Posted by Lawrence O'Toole on Thu, 02 Aug 2007 11:44:00 PST

:: Cover of WIRED

I finally make the cover of Wired Magazine... well, sort of...
Posted by Lawrence O'Toole on Tue, 26 Jun 2007 08:03:00 PST

:: Two Freakin' Years!

PRIMER is two years old today!
Posted by Lawrence O'Toole on Mon, 14 May 2007 07:54:00 PST

:: PRIMER working with PINKS

PRIMER has been tapped by PINKS to help them with an upcoming production of PINKS All Out at the Maple Grove Raceway on May 12th. The event will be taped and shown on a future episode. This will be PR...
Posted by Lawrence O'Toole on Thu, 05 Apr 2007 09:11:00 PST

:: Moleskinerie!

PRIMER makes Moleskinerie!
Posted by Lawrence O'Toole on Tue, 23 Jan 2007 11:05:00 PST

:: Holiday Inn Parking Garage at 57th and 10 Ave. (Midtown NYC)

Don't give these people your money:http://newyork.craigslist.org/mnh/rnr/262874656.html
Posted by Lawrence O'Toole on Wed, 17 Jan 2007 08:45:00 PST

:: PRIMER Runner-Up in Campaign Monitor Christmas Email Competition

Primer has been selected as an honorable mention in this year's Campaign Monitor Christmas Email Competition, for our campaign with funky cut out decoration of our logo:Primer produced a fun email tha...
Posted by Lawrence O'Toole on Thu, 04 Jan 2007 09:58:00 PST