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Guess Who?

No, it's not the Who, the Guess Who or even the Who that Horton heard! But, it is you who has to guess who is in this photo. The first person to do so correctly on the contest page wins a free bottle of Yoo-Hoo and one complete Altamont Apparel outfit of their choice, consisting of one cap, one t-shirt, one hood and one pair of denim or pants. The contest ends on April 1, 2008.


Infernal Inspiration

Held at the base of Mt. Kilauea on Hawaii's Big Island back in the early 1980s, the Inferno Festival was a precursor to the Monsters of Rock type festivals of today. Despite its obscurity, the little-known yet fiery event was a big inspiration on the Altamont Spring 2008 Collection . Hematoma, Wizard Hill and Child performed and everyone in attendance rocked—until Mt. Kilauea suddenly erupted, killing everyone. In commemoration of the December 6 anniversary of the tragedy, we've re-released an article from the Big Island Chronicle, a now defunct, lightly-circulated Hawaiian periodical, providing a unique perspective of what really happened at Inferno.


Big Island Chronicle

Glenwood, HI — Mt. Kilauea, among the most active of the world's volcanoes, has erupted continuously since 1983. On December 6, the Inferno Festival, a heavy metal concert, was held at Kalapana Gardens at the foot of the tumultuous mountain. The show ended in tragedy when Kilauea erupted violently, sending a landslide of molten lava into the crowd of thousands below. Bedazzled by the music, concertgoers assumed the eruption was part of the festival's renowned pyrotechnics display, as the incident occurred during the crescendo of headlining band Hematoma's encore set. One survivor story has surfaced, along with a few tales of narrow escape.


Kupa'a Pono Describes Brush With Death

Days after officials announced there were no survivors of the Inferno Festival, a local man named Kupa'a Pono has emerged, claiming he was at the festival moments before Mt. Kilauea erupted. Pono, a native of Oahu and self-described rock-nerd-pizza-delivery-guy, reportedly left the event after an altercation with festival security.

"I was climbing a palm tree when I felt someone tug at my ankle. It was a rent-a-cop telling me to get down," said Pono. "I ended up in the parking lot with a black eye and a bloody nose. The bouncer was a total dick, but he saved my life. Free pies for life, brah."


Clay Crud Releases Festival Journal Excerpt

I was Hematoma's original guitarist. Growing up in Detroit, Bobby Blaze (Hematoma frontman) and I were always really close. We shared everything from Kiss records to dirt bikes and sometimes even girlfriends. When I stepped down from guitar duties because I missed practices (and when I did show up, I would get too buzzed and only cover Dokken tunes), I drifted apart from Bobby and the rest of the band.

They left for LA to record Six Ways to Sunday, and I stayed in Michigan, where I live in my sister and brother-in-law's basement and work the door at the Star Bar. Last month, I got a call from Bobby out of the blue. He asked me to come to Hawaii to play an encore set with Hematoma! I borrowed some cash from my brother-in-law and booked a flight to Honolulu.

The night before I left, I got in a fistfight with my manager over tips at the Star Bar, and I ended up in jail. The cops know me and took their sweet time getting me booked. By the time I got out, I missed my flight—and my chance to rock. At home, I turned on the tube and couldn't freakin' believe what I saw. The newsman said the show ended tragically—even Bobby got blazed. Dang. Looks like I'm better off in my sister's basement after all.


Captain Abe McSweeney Recounts Explosion From Sea

Minutes before the eruption, commercial fishing captain Abe McSweeney tended to the Pacific from his vessel, Mary's Dance. He reported the following: "Weather was fair, water was calm. Trawlers had been empty all day because of some Insane-o-Festival up the beach at Kalapana Gardens. The high-pitched squealing that kids call music drove the all fish below our nets.

I saw that old harlot Kilauea start to smoke and bubble something awful. Sure as the smell of a Pacific breeze, I knew she was going to blow her top. I got on the loudspeaker to shout warning, but that God-blasted music was too loud. When bubbling lava started flowing down her sides, the kids, they kept screaming and laughing—waving their arms like they were being electrocuted. They thought it was part of the show! When they realized it wasn't, it was too late. All them people trying to get away—every last one of 'em was consumed by the fire. I had to get out of there before the lava reached the sea and burned the Mary, but it was a sight this old salt won't ever forget."


Relationship Saga Saves Cheetah Pink

Local dancer Cheetah Pink shares her recollection of the event: "My boyfriend, Duane, was totally into Hematoma. I mean, they were, like, the reason we met. One night, I was at the Sign of the Whale playing pool and dancing, crawling all sexy down the bar, and there was Duane, staring at me like he'd just seen his first Trans-Am. He walked up and was all, 'You look like the chick on the cover of Hematoma's Six Ways To Sunday. You even crawl like her!' So, I'm like, 'That is the most sweetest thing I've ever heard.'

We'd been together, like, six whole months before the Inferno Festival. I've had guys love me before, but not for six months in a row. We went to the show, and as we we're getting out of the IROC, I was like, 'Where's my Strawberry Hill?' He's like, 'Babe, don't worry about it, I got a case of Keystone.' And I was all, 'Did you forget my name is Cheetah Pink and I only drink pink drinks?' Duane got all pissed off and said that I sounded just like his ex-girlfriend Tina! Tina's a total skank, and I am nothing like that, so I stomped off.


A couple of minutes later, I ran into Randy from the ABC store. He was always giving me free Red Vines and stuff, so I thought, 'Now here's a guy who appreciates me.' So we left. I heard what happened the next day. It's so sad, but it's the way Duane would have wanted to go—in a blaze of blaring metal and red-hot lava! Besides, if Duane hadn't been so inconsiderate, I wouldn't be alive today. Randy and I are expecting a baby in August and, if it's a boy, we're going to name him Duane Blaze. If it's a girl, we're going to name her Blaze Pink. You can't name a girl Duane. Duh."

And life goes on. Fast forward to the present day and view the infernal inspration that spawned the new Altamont Spring 2008 Collection .

Story courtesy of EXPN. Words by Jon Hanks, Tim Breault and Piney Kahn.

About Altamont


Altamont fabrics are woven from diverse threads...

Altamont's aim each season is to present a diverse collection made up of contributions from our skate team and an eclectic cast of friends, acquaintances, fellow skateboarders, creatives, misfits and miscreants--people we respect and admire. In this way, Altamont strives to inspire our core community and elevate the skate wear game by demonstrating the true diversity of influences that make up our unique culture.

"In an era of turbulence and uncertainty, Altamont emerged as a pivotal moment in youth culture, when idealism and anarchy rode together on the same horse and no one knew for certain who was holding the reins."

Frequently Asked Questions
Where can I buy Altamont Apparel in a store? Enter your zip code to find out.


Can I buy Altamont Apparel online? Yes! You can buy it at Active Mailorder or Pharmacy Boardshop right now!


When will Altamont Apparel be available in my country? Altamont is available in select stockists worldwide. Please contact your local distributor to find out the location of the nearest one.


Why is some Altamont Apparel priced slightly higher than typical skate clothing garbage? Because Altamont doesn't make typical skate clothing garbage. We are committed to providing the best available fit, fabric and finish on each and every single Altamont item. There’s enough crap out there already--buy that if you want something cheap. We believe skateboarders deserve better.

Will Altamont Apparel ever make less expensive clothes? It’s not about price, it’s about value. Altamont strives to always deliver value on every item we produce...because you deserve it!


Where can I submit my sponsor me video? Submit it to Justin Regan c/o Altamont Apparel 25422 Trabuco Road, Suite 105, #261, Lake Forest, California 92630


Are you going to make an Altamont video? Sorry, not anytime soon.


How can I get some Altamont stickers? Sorry, we don't have any stickers for sale yet, and we only give them away in-person at events, not through our MySpace page or Web site.


Can I ask Altamont a question? If you have a legit question about Altamont products that is not answered above, ask it on our contact form . Questions that have been answered above or regarding how to get sponsored or get free product, etc. will be deleted.

The Goat


Andrew Reynolds, Kevin "Spanky" Long, Bryan Herman, Beagle, Shane Heyl and Camille Driscoll have a new band called The Goat. Check them out on their MySpace page and on the Goat Mouf site.

Slide Show

Before You Leave a Comment! Please don't ask questions (see the paragraph above), and keep your comments on the subject of Altamont. Sorry, we can't post any comments containing video clips. Thanks for understanding.

My Interests

Cutting and sewing.

I'd like to meet:

The Rolling Stones, the Hell's Angels and you.

Music:

Jimi Hendrix, the Rolling Stones, the Stooges, etc.

Movies:

Woodstock, Gimme Danger, A Clockwork Orange.

Television:

Burt Sugarman's Midnight Special.

Books:

On the Road, Fear and Loathing.

Heroes:

Andrew Reynolds, Bryan Herman, Fos, Patrick O'Dell, Jimi Hendrix.

My Blog

Last Chance! Altamont 20% Off Sale on the Pharmacy Site!

Once again, there’s a big Altamont 20% Off Sale happening right now over on the Pharmacy web site! Enjoy 20% off any Altamont product today, March 15, 2008 only! This will be the last Altamont s...
Posted by Altamont on Sat, 15 Mar 2008 12:20:00 PST

No Age on Death + Taxes!

Note the sweet radial blur on Justin Regan’s address.Check out Spring 2009 Altamont contributors No Age looming large on the cover of the March / April 2008 issue of Death and Taxes magazine, pl...
Posted by Altamont on Sat, 15 Mar 2008 04:12:00 PST

Celebrities Love Altamont!

Photo enlarges.There’s been a flurry of sightings lately of celebrities donning Altamont Apparel, including Justin Timberlake, Lukas Miller (son of vert style wizard Chris Miller) and Robert Dow...
Posted by Altamont on Thu, 13 Mar 2008 08:37:00 PST

Win a Signed, Framed Altamont Team Poster!

The first five people to place a minimum $100 Altamont order on the Pharmacy web site after 12:00 a.m. on the morning of March 11, 2008 will receive a signed, framed Altamont team poster. So, get read...
Posted by Altamont on Tue, 11 Mar 2008 10:20:00 PST

Guess Who?

No, it's not the Who, the Guess Who or even the Who that Horton heard! But, it is you who has to guess who is in this photo. The first person to do so correctly on the contest page wins a free bottle ...
Posted by Altamont on Fri, 07 Mar 2008 05:12:00 PST

Win a Day at Altamont!

Head on over to the Pharmacy site and enter for a chance to win one full day at Altamont headquarters! Meet the Altamont designers, skate with the Altamont team and shop in the Altamont store! Don't d...
Posted by Altamont on Wed, 05 Mar 2008 12:19:00 PST

Altamont 20% Off Sale on the Pharmacy Site!

There's a big Altamont 20% Off Sale happening right now over on the Pharmacy web site! Enjoy 20% off any Altamont product today, March 4, 2008, only!...
Posted by Altamont on Tue, 04 Mar 2008 04:56:00 PST

Hells Angels Sought to Assassinate Mick Jagger

This just in: It was recently revealed in a BBC documentary on the FBI that the Hell's Angels attempted to assassinate Rolling Stones frontman Mick Jagger after he vowed to never again use them as bou...
Posted by Altamont on Tue, 04 Mar 2008 11:00:00 PST

Debris

Talk about being in the wrong place at the wrong time! Proto art punk band Debris formed in 1975 in Chickasha, Oklahoma--of all places--and immediately splattered their dull yee-haw surroundings with...
Posted by Altamont on Sat, 23 Feb 2008 01:21:00 PST

Kenny Hoyle Automatic Poster!

As if the interview with Altamont contributor Kenny Hoyle in the last issue of Automatic wasn't enough, now they've gone and slapped a poster of him in their lastest, Volume 9 Issue 59(!) Grab a copy ...
Posted by Altamont on Thu, 21 Feb 2008 08:33:00 PST