LATRUTH THE HUSTLE®

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Forest City's bred rap lyricist LAtruth is in a hurry. He dropped his sophomore album, Tha Truth Hurts the follow up to his near platinum debut Latruth World Order, he has his thoughts firmly placed on the business of delivering his new album, Hate Iz Fuel. “This is the one right here. I know everybody says that, but I don’t plan on really doing this that much longer. I’m trying to go behind the scenes,” says LAtruth.
However, while his thoughts allude to calling it a career (doubtful), his actions speak to the contrary. The past year has found Latruth continually in rap listener’s ears via a slew of stand out, cameo verses. With rap fans notoriously impatient when artists have long hiatus between albums, the importance of a rapper staying on the radar between albums is essential. “No matter what budget is being opened or what’s going on in the office, you gotta keep your head above water in the street,” explains LAtruth. “You always gotta find out what’s coming out, hop on the hot R&B song or a remix or even do a hot featuring with another rapper.”
Whether it’s on mixtapes, appearing on The Mash Mixtape or guest spots, the streets never have to hunt very far for the next scorching LAtruth verse. The past year alone has found him riding shotgun and spitting alongside rap heavyweights that include Nas (“Hip Hop Wont Die (Remix)”), 112's (“Peaches and cream Remix”), The Game (“You Know what it is”) and Jay-z (“Spread Love”). Besides the stand out verses, LAtruth also caught the video bug appearing in the feature DVD Rep Yo City with Dj Battle and Many more standout underground artist, the Rep yo City DVD film Hosted by Dj Battle is Creating a major buzz for LAtruth and other artist with standout talent. LAtruth was also the feature on urban radio where he did a live freestyle, and was interviewd about his partnership with The Game and Black Wallstreet
An exhaustive portfolio but it’s all old hat for LAtruth, after all, he is a rap veteran in all definitions of the word. In 200 he was a member of the Bad MASH (Money, Ambuniton, Sex, Hostility. When the relationship eventually soured, the Four brothers LAtruth (Robert Hampton), Bangkoc (Anthony Lawrence) Duke (Adrian Jackson), and Grand Finale (Kevin Wesley) in a sense, returned to diffrent homes and city's to begin solo careers.
Where Latruth world order was a critically acclaimed debut that confirmed LAtruth's ability to hold down an album for self, Hate iz Fuel will further establish Truth as one of the rap game’s elite lyricist. “I learned about trying different things,” is what LAtruth says occurred between albums, besides the song cameos and Rap Battle gigs. “Champions make champions. You can’t be scared to try different songs. It ain’t all about just punchlines and all that now. Em, 50 and DMX, all these people, they switched it. They made the listeners really want to hear what you feel as an artist and as a person. They don’t want to hear a bunch of fantasizing and a bunch of lying.”
Indeed, Latruth world order is packed with enough variety to please die-hard LAtruth fans and to invite newcomers to become acquainted with his sound as well. LAtruth is no longer a brash emcee with far flung aspirations to Hip-Hop’s throne, but a savvy veteran with legit claims to the crown. Produced by LAtruth (Robert Hampton) and featuring soul crooner Cristina Twitty, the retrospective song and single, “My LIfe” is the album’s most personal song. “It’s just a real song about life I think a lot of people all over the world might want to know,” says LAtruth. “Latruth World order” produced by J-Flex, and Many more new producers, is a verbal spitfest with LAtruths “.38 revolver flow” anchored by industrial sized bass, distorted low end and a quick paced drum track. “Written in the Stars” finds LArtuth tag teaming apocalyptic horns and gut quivering bass with his Mash co-d, L-Beezy. Throughout the album, almost every rhyme is to be analyzed for fear of missing the punch line, whether subtle or blatant as on the J-flex produced “LA Shit” where he spits, “From cali, you feel me, feel me im cali, dont test i leave a fuck nigga dead in the ally. LAtruth has endured all the requisites for success in the rap game. He’s been through a bum record deal, released a solid debut album, is the star player of a team that keeps him on his toes and has support from a strong label home. “I persevered through all the eras, the B.I.G. era, the Nas, the Hov, all of them. I’m still here. People think I’m still hot. They still know I’m hot, so I put in enough work. I feel like it’s time. It’s more than time.”
“I feel like I make therapy,” says LAtruth. “People say incredible shit when they come up to me. ‘You don’t know how much I felt that like right there or you know…’ It’s therapy for the listeners. That’s the best part of the whole shit, touching the human soul.” Pucker up. Hate iz Fuel coming soon.

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