RONIN - SS: The Rat's Favorite Son

RONIN of the Media
The media’s hypodermic needle will not pierce his skin again. A ronin of the mass audience. There is no myth, this audiecnce exists. Fed and manipulated like drones by media conglomerates .He is an outkast, an outlaw. Now he lives to dispel the myth and usher in a new period of media awareness.
Sheldon Smith, Creative Director
His background encompasses both computer science and design fundamentals. In his formative years, he was able to take advantage of the advent of emerging computer technology, by developing proficiency on both Macintosh and DOS platforms. He has always been an artist at the epicenter of his being. Everything and anything, even if it were nothing is art. It was only a matter of time before he combined the two elements of his life, art and technology, that surrounded him the most. After majoring in computer science at Polytechnic University, Sheldon challenged himself further artistically by mastering programs such as Macromedia Flash, Adobe Photoshop, and Adobe After Effects, and Final Cut Pro; tools that are considered the standard in the new media industry. Sheldon is currently creating independent short-form pieces to feed his biggest passion, FILM!
Check out the following sites to see my latest work:
Creative Director at designAttic
http://www.designattic.com
My Personal Site and Blog
http://www.ronin-ss.com
Bauer, CDilla, and RONIN - OMNI Hotel, Atlanta.
RONIN-SS: Recent Work
Web
Print
-2007: Spring Ad Campaign: Famous Magazine Covers
-2006: Fall Ad Campaign: Denim Chronicles Comic