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Passion.It’s said that one can’t be truly creative without passion. You might be surprised at how many self-proclaimed songwriters fall short here.But in the fickle world of pop music, there is something to be said about a group that doesn’t kow-tow to cookie-cutter trends or cigar-chomping suits looking for the next flavour of the month. On the other hand, if fate chooses to smile the gleaming white grin of prosperity on Edmonton’s One Soul Thrust then so be it.Their style certainly lends itself to success without compromise. From funk rock to soulful blues, it’s all rock and it’s all executed with precision, experience & creativity… but it starts with passion.Formerly known as Jones, One Soul Thrust puts their passion where their mouth is. And out of that mouth comes the group’s signature sound via lead vocalist, Salem Jones. Put Heart’s Ann Wilson and Queensryche’s Geoff Tate in a blender. Ignore all but the tastiest screams. Mix. Pour. Now throw on their latest opus, Let ‘Em Believe What They Wanna Believe. Wielding presence and mystique with an understated but confident sexuality, Salem is the full meal deal of rock singers. Add drummer Todd Pretty’s pounding hypno-grooves, bassist Kim Lesaca's funk and thunder and guitarist Jag Mollerup’s thoughtfully aggressive chords and you have the core members of one of Canada’s best kept secrets.One Soul Thrust is not, thankfully, a secret to all, specifically current and former members of Tupelo Honey, Northern Pikes and Nickelback, with whom they’ve worked in the past. Even Gov’t Mule’s Warren Haynes uses an amp designed by Jag. Most recently Glenn Hughes, The Voice of Rock, sang a duet with Salem for their upcoming CD and was so impressed with her voice and songwriting that he wants to tour with the band next year. That CD was also produced by European musician/producer extraordinaire Alessandro Del Vecchio. But don’t let this biographer’s shallow dropping of names sway you, dear reader. The proof is in the proverbial pudding. And with four CD releases (3 official + 1 limited edition) already under their belts (and a fifth on the way) you can add prolific to their resume.1ST’s uniqueness and potential is guaranteed to standout amongst the din of what sometimes passes for rock ‘n’ roll these days. New rock… old school… power… Passion.