Salon Santiago

How it all began...
John and Dorry Santiago began their first salon in Key West in 1976. They were mentored by many hair legends such as John Delaria, Annie Humphries, Horst Rechelbacher, Scott Cole and Paul Mitchell himself.
As their business grew a new salon was opened .. West’s famous Duval Street. This location brought in celebrity clients such as Jimmy Buffet, Kelly McGillis and Captain Tony to name a few. The Santiago’s work was featured in many fashion magazines, album covers and movies.
In 2002 Salon Santiago opened in Fort Lauderdale. With this next location, came the next generation. Son and daughter Antonio and Francesca, now the owners, have created not only a highly respected salon, but a successful product company as well. Sistema Santiago is a soy based product line formulated for all hair types and ethnic backgrounds.
Antonio Santiago’s talents were honed at an early age. By the time he was five, the bi-lingual, second generation hair care professional had set his sights on the career his parents had succeeded in before him. Antonio’s decade-long career includes work as an educator for major manufactures, with over 140 stage productions throughout the U.S., Puerto Rico, the Caribbean and Mexico. His work has appeared in publications such as Glamour, W, Mademoiselle, and many trade and consumer publications. He has recently been named 2006 hair stylist of the year by Fresh Faces Magazine.
Francesca Santiago is vice-president of Salon Santiago and partner in the development and launch of the new Sistema Santiago hair care products. Francesca has a clear vision of how she wants Salon Santiago to be viewed by the public-a family owned business known for its creativity, customer service, and attention to detail. Francesca has an educational history in business and marketing. Starting her own cosmetic line at sixteen she knew early on how to establish a product the public wanted. After college she came back to South Florida to coordinate opening their third salon. Francesca expects only the best from her salon and employees. Customer service is the most important.
April 2007 cover of Vicious Magazine!!!