feint

.consciousness. It is generally accepted that we possess various levels of consciousness. For example, the state of consciousness while we dream is different from the state when we are awake. We can distinguish the consciousness into three levels. Conscious-rational level, where people know what is going on, and are able to tell why. The second and lower level is called, variously, preconscious and subconscious but involves that area where a person may know in a vague way what is going on within his own feelings, sensations, and attitudes but would not be willing to tell why. This is the level of prejudices, assumptions, fears, emotional promptings and so on. Finally, the third level is where we not only are not aware of our true attitudes and feelings but would not discuss them if we could. Many use subliminal techniques to influence the second and third level of consciousness. They feed off the consumer's fears and desires, manipulating them in ways never thought possible. While taking a quick glance at an object of no interest, the average person block-reads paragraphs and barely notices anything they have seen. This is prime time in subliminal reception because the conscious mind is uninterested in the potentially offensive subliminal material. To be effective, propaganda must constantly short circuit all thought and decisions. It must operate on the individual at the level of the unconsciousness. Then the critical judgment disappears altogether.