R A . T I O N . A L
1. Having or exercising the ability to reason.
2. Of sound mind; sane.
3. Consistent with or based on reason; logical: rational behavior.
"I think therefore I am: RationaL".
In today's music industry, hip-hop has been packaged and disillusioned as either 'really hard' or 'hardly real'. In a musical genre plugged full of artistic fallacy and misconception, RationaL brings nothing less than reality and real life - to life (pun intended).
ThinkRationaL is the groundwork. ThinkRationaL is more than just a catch phrase, passing trend or witty slogan. Think about it. ThinkRationaL is a protest to change. To change the way the world turns; the way that, as a society, we walk, judge, discriminate, segregate, choose to talk and fail to listen. ThinkRationaL is so much more than words, ThinkRationaL is a way of life. An understanding that we have choices. We were created to choose and make decisions (right or wrong), with the full-blown ability to reason, to think for ourselves. Be it a gift or a curse, it is our choice.
In 1989, Public Enemy woke the world up to the idea that hip-hop is more than just an unrestricted form of verbal abuse, with their groundbreaking single "Fight the Power". Some 20 years later, hip-hop conformists have seen our beloved art-form rise to the top ranks of popular music and media. Hip-hop has influenced everything from fast-food commercials to cell phone and national sports marketing ploys. Hip-hop cultures social and economic impact is now more evident than ever before. RationaL understands the responsibility and influence of gripping a microphone and captivating an audience. His burden is just geared more towards, say, the listening minority. For those in dire need of a virgin 'slap-in-the-face' of reality. RationaL simply strives to make nothing more than unabashedly honest music.
Preparing for the release of his debut LP, aptly titled The World Is Not Enough, RationaL since spent 3 years serving as the Editorial Assistant for FEED magazine, an internationally distributed urban music publication based out of Ontario. RationaL also spent one year as the Assistant Student Life Intake Coordinator at Teen Challenge Saskatchewan, a faith-based Drug Rehabilitation Center and now radically transforms into a Support Worker for young men with intellectual disabilities, that is, when he is not moving a crowd.
You've heard of Reality T.V.? Welcome to Reality Music. ThinkRationaL.
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Releasing Winter 2007/08, The World Is Not Enough LP from RationaL. Featuring guest appearances by Manafest , N.I.F.T.Y. , Big Rec of Mass Reality, Theory Hazit and more.
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