Rising Southern California star, RizzyBoy is undeniably the "FUTURE" of west coast hip hop. With the help of the digital boom and the ever growing online powerhouse, Myspace, this determined ghetto youth knows no boundaries in his campaign for regional recognition. Embodying both natural talent and the necessary drive that brings longevity, RizzyBoy has crafted his career like a strategic game of chess - carefully calculating each move two and three steps ahead.
After starting his own independent label, 5150 Muzyk, and capturing the Southwest with one of Fall’s hottest So-Cal’s singles, "That West Coast Song,". Now carefully plotting his next plan of action, he awaits the release of his second independent label debut, "The Narcissist."
A hustler to his heart, RizzyBoy was instructed on the game of life on Compton's rugged East Side. Born into an unstable household, RizzyBoy was constantly uprooted from one relative's home to another. While most children his age were enjoying their carefree teenage years, RizzyBoy went from living with his mom to his grandmother to his father to crashing on friends' couches to sleeping on the floors of abandoned houses.
While in high school his junior year he partnered with classmate and son of legendary Eazy-E, Lil Eazy E and signed to Lil Eazy's co-owned label, Armed-N-Dangerous Ent. Together the duo released two compilation mix tapes, "A-N-D Underground Vol. 1 & 2," and created a small following with the local favorite, "We The Shit" produced and featured by Cavie (Tank, T.I, Cocaine, Mack 10).
"I was doing talent searches around Las Vegas - going here and there performing the song, passing out CD's in hoods, taking over the streets like a movement," says the 24 year-old RizzyBoy. "You can't help but like it. It was hard at first 'cause didn't nobody know us. Though when I started making my statement by being featured on more tracks than Lil Eazy himself let alone any other artist, I had them."
Realizing that he was more of an employee of the label than an actual artist writing 90% of Lil Eazy E's material, he parted ways with his former friend and colleague and went on to form 5150 Muzyk. After assembling a team of street promoters, consultants, writers, artist, and producers, RizzyBoy and his network lit up the city as well as the internet with his mix tape, "Cali-Rock-Star" hosted by one of the hottest local radio station DJ Wayne-E-Ack.
"I was like, 'If they can do it, I can do it'," RizzyBoy explains of his decision to head his own label. "I got a whole lotta stuff that I want the world to know - about struggle, motivation, inspiration, and the new generation of the west coast music scene."
Now with his second independent debut, "The Narcissist," he will show to be the most poetically versatile artist to date . On the breakthrough single, "Baby Girl," he sheds his gangsta-like image for an up-tempo, club-ready production that is sure to have the ladies in awe and every gentlemen dedication song to their significant other. Layering words of wisdom over an energetic beat accented by deep 808 bass and rolling snares, he spits with conviction on the politically controversial but inspirational track, "Floating."
RizzyBoy rhymes: "All the cats thats filthy rich/ one day gone be shoved in a ditch and thats it/ you can try and write a nice fat check to the reverend/ but you gone die and cant buy yo way into heaven"
And offering keys to success like the street anthem, "Dough Boy," RizzyBoy's "The Narcissist" will be no less than a trunk-rattling collection of hot beats and tight rhymes. Consider the album a handbook for self-determination.
"I classify myself as something that the west coast needs right now. Instead of raping about the same gangsta, ghetto atmosphere, it's time to talk about flashy lights of Hollywood and L.A million dollar mansion parties " says RizzyBoy. "My music is New and Hot. I'm not a gangsta rapper. It'll get gangsta, but I got something to talk about. Real music is missing-like how Pac did it."
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