ABSTRAXX is an inspirational fabrixx company driven off standing alone . being different . and inspiring dreams can become a reality with passion . dedication . & standing up for the power of self belief .
A formula of urban . street couture . with a dash of personal freshness . Influenced by music . life struggles . experience and accomplishments . Relating to our environment through art . fashion . culture . & dreams with a street grown mentality giving birth to a lifestyle to Stand Alone . Creating eXXquisite eXXcellence through detailed designing with a miXXture of color and style . We are the epitome of individuality.
Stand Alone
Whether you're a single parent providing life for you and your child . A Boxer standing alone in the ring fighting to put food on his families table . A music artist who can touch millions of peoples lives with one verse . This is life . We all go through situations where we as an individual have to Stand Alone through the struggles to reach our dreams.
Be Different
More Original Less Counterfeiting . Everyone has their own personal style . personal preference . Don't be afraid or ashamed of who you are . From personal eXXperience . We've learned your difference is what will make you succeed.
Inspire
The best gift you can give is inspiration . Standing Alone on your own two feet with your head held high, never giving up your personal beliefs on achieving your dreams . Build, Struggle, Survive, & share your gift of inspiration as you proceed and conquer .
Words that inspire :
Stand Alone, Be Different & Inspire
Fresh-Ness That Never EXXpires
Striving to Be Un-Usual
Inhale Struggle . EXXHale Greatness
The Greatest Education is Struggle
ABSTRAXX
a independently owned fabrixx company created in 2004 by David Kyle.
This is my story....
While attending Technology Development Center in Ventura, CA studying digital multi-media. I thought I'd just finish school and start my own graphic design studio - designing web sites, graphics, etc. for clients, but that got old quick. I'm way too impatient and way too picky on what I put out. So I decided to start a clothing company. I could still express my passion for design but in a much larger fashion. It first started off as a hobby creating custom tees then progressed into a passion for designing T-shirts, Skateboards, Belt buckles, Shoes, Jeans Jackets, etc there are really no limits to what I could design. First, I was thinking about calling the company Digital Affexx because everything I did pretty much was Digital with added Affects. but something just just didn't fit right - something was still outta place - Not really sure what he was thinking at the time but ABSTRAXX came up - First it was just ABSTRAKT - but that didn't fit either - I wanted something different, something that could be written down and be art itself - from ABSTRAKT I went to ABSTRAX with the one X - hmmmmmm the name still didn't look right on paper - I thought about it for couple of days and thought back to my first ideal on the company name Digital Affexx - the double X's - then it became ABSTRAXX
Then I had to come up with a logo - ahhhhh man!!!!! here we go again - my first logo was just the bottom piece of the current logo as seen below
this is my very first logo for ABSTRAXX - DAMN now that was just too damn plain
Then I thought about the inspiration of Life - The vision of the earth popped in my mind - I thought to myself - there has to be someway to recreate earth in a on color form to be a logo - I already had the core as seen above - I just needed the environment and the atmosphere - I messed with the design for about a month finally coming up with the current ABSTRAXX logo - I call it Earth Reborn
After the logo was complete - I then needed a motto - Stand Alone - anyone and everyone can relate to this - whether your a skater who's shredding solo - or a boxer in the ring one on one - a single parent struggling thru to make a better life for their child - a designer who created something even themself is inspired by - a musician that can stand in front of a mic and have a million people singing/rapping along with their lyrics - the list goes on and on - you got to stand alone and handle your bizz to live life on this earth to be continued....