About Me
Keds established PRO-KEDS in 1949 as an athletic footwear line primarily aimed at basketball. The first PRO-Keds product was the classic Royal, a canvas basketball shoe in high and low tops featuring a distinctive red and blue power stripe adjacent to the toe. Over time, new styles were added across the categories of basketball, baseball, football, tennis, and track and field. Items utilizing exclusive shock-absorbent support and cushioning techniques were also developed to keep pace with rapid advancements in footwear technology.By late 1970, PRO-Keds had become synonymous with some of the biggest names in basketball history and professional sports, and attained cult status as the first real sneaker with style among New York City's early hip hop community.
