About Me
Brian is retired from MetLife where for 12 of his 25 year tenure he was their National Field Training Consultant.
Part of his responsibilities in that position was to identify, develop and implement a market penetration strategy for local retail outlet opportunities. This included using socio-economic demographic material for identification while developing marketing / sales programs specific to each particular region. His gaining the support of local management and the community while acting as an emacery for the Corporate Home Office during the implementation of these various programs was his particular expertise. The three methods he used to create win-win situations on a National scale were:
? Establishing Relationships
? Understanding the ???Key??? areas of business development
? Identifying the business life cycle
Valuable Resources Inc.Valuable Resources Inc. was established in January of 2000 as a natural out growth of his expertise and boasts of over 80 clients in its first year of operation. This consulting group???s mission statement is ???To Bring Your Business To The Next Level??? using internal and external marketing techniques coupled with human development to produce results. It is dedicated to bring his marketing and sales savvy to the individual retail community. Although the firm has a few large clients, its primary focus is the small and mid-sized businesses that do not ordinarily have the resources necessary to develop a strategy to maximize their market penetration for their specific product or service.
Accomplishments
Brian has been described by MetLife as ???pioneering and responsible for many projects that were industry firsts???. He has been interviewed on TV and Radio and quoted in The Wall Street Journal and The National Life Underwriter among others.
He has received Certificates of Appreciation from the Board of Directors of MetLife and won The Gold Award from Mature Media for his work in the Mature Market.
Personal Information
Brian lives in Hillsdale, N.J. with his wife, Sophie and his two children, Ryan and Liam. He is an active golf and tennis player and has a deep appreciation for all sport. He has been a member of the U.S.T.A. since 1974 and the U.S.G.A. since 1992
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