The very talented Puerto Rican born Singer / Producer / Composer Francesco Benvenuto, best known in the artistic world as "Cheskob", has a long history in music. He began his career at the young age of 13 while starting to compose his own unique form of poetic justice, which transpired into his own style of music. As Cheskob's musical career developed, his roots were apparent through the strong influence of his Italian born Father one of the greatest musician of his time, Vittorio Benvenuto, who has played for Miami Sound Machine, Gloria Estefan, Liberace, Tito Puente, Celia Cruz, and many more. Inspired by his father’s successful career, he learned to play and master on his own numerous instruments ranging from the piano, percussion and the classic accordion.
Growing up as a teenager in Puerto Rico, Cheskob's musical interest directed his focus to Reggaeton, an arisen musical genre sort in Puerto Rico beginning in the 90's that globally won acceptance breaking through cultural barriers. Reggaeton, a fusion of Latin urban sounds have taken groundbreaking heights exploding like HIP HOP did in the 80's. He expresses his feelings and emotions though his lyrics and music captivating crowds throughout the world. He has shared the stage with popular well known artist such as "Vico - Câ€, Daddy Yankee, Ricky Martin, Don Omar, Pitbull, Tito Puente Jr, Victor Manuel, El Gran Combo de Puerto Rico, Ivy Queen, Nina Sky, Fat Joe, among others.
Cheskob has launched his career as a solo reggaeton artist with his debut album Conquistando el genero under the distribution of EMI Latin. His hit songs “Ven Buscameâ€, “Vamoa' Tirarnosâ€, and “Ahogo en Llanto†have appeared in different TV shows, news releases, and stories with networks such as Univision, Telemundo, mun2, and NBC, among others. Conquering the genre, he expanded internationally performing across North America, Central America, South America, and Europe. As a result of his successful debut album, Cheskob continues to break new barriers in music by blending classic Reggaeton and classic Salsa into a new Pop Reggaeton sound with his new album titled The Breakthrough. The album features the single “Bom Bomâ€, written, composed, and co-produced by Cheskob. As his critics and fans agree, it establishes his innovative style bringing the genre to the next level.
The Breakthrough consists of Grammy Award wining producers and recognized musicians such as Marlo Rosado, Waldo Madera, Raul del Sol, among others. The single “Bom Bom†is scheduled to be released on Spring- Summer on radio and through national Television airing the video with appearances and interviews paving the way to his tour.
Breaking through a city near you...are you ready?