T he Most anticipated South Sacramento Rapper/CEO of Royal Fam N’tertainment brings you his solo release " Jus’ A Hustla’ ". With production ranging from his backyard to Australia " Jus’ A Hustla’ " is a Northern California Street Klassik. Teaming up w/ various label-mates from Fam Gang and taking it back to where it started
" the bay " w/ SeaSide Capo’s Chill Scrill and Yung Heck giving you the cold-hearted tales of Nothern Cali on " No Way Out ".
R ick Royals charismatic eastcoast style and southern flavor with a blend of westcoast storytelling mixed in one big gumbo pot makes one hell of an artist, but w/ 12 great and diverse producers underlying all this make in hell of an album.
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B EING RAISED IN SO. SACRAMENTO IS NO WALK IN THE PARK. RICK ROYALS HAS SEEN THIS FIRST HAND. CAUGHT UP IN THE STREET LIFE AT AN EARLY AGE, AT 24, RICK ROYALS STILL MANAGES TO FIND TIME TO OPERATE ROYAL FAM NTERTAINMENT HIS HOMEBASED BUSINESS ALONG W/ ALAMOND’E ( his new clothing line for womens and juniors ) AND JUS’ A HUSTLA’ ( for men and women ) OUT OF SACRAMENTO, CA, ALONE. SEEING UNDERGROUND SUCCESS W/ 4 MXTAPES IN CIRCUIT ( THA’ FIX : DA’ MXTAPES VOL.1- 4 ) UNDER HIS BELT, HE’S SAYS, " THIS IS JUST THE BEGINNING FOR ME.......I’M GOING TO BE GOING HARDER IN THE PAINT UNTIL I FEEL MY TERMS OF LONGEVITY IS SUCCESSFULLY IS FULFILLED . "
E MCEEING FOR OVER 10 YRS. NOW, RICK ROYALS HAS BEEN THROUGH IT ALL FROM FREESTYLE BATTLING ON STREET CORNERS TO PERFORMING @ SOLD OUT VENUES. GIVEN THE TITLE " THE FREESTYLE KING " SINCE HIS ELEMENTARY BLACKTOP DAYS, RICK ROYALS PLANS TO REIGN OVER THIS MXTAPE CIRCUIT UNTIL HE LANDS A MAJOR RECORDING CONTRACT OR A WORLDWIDE DISTRIBUTION DEAL AND THEN W/ THE INTENTIONS TO DO THE SAME AS SOON AS HE’S IN THE INDUSTRY.
W ITH NO LUCK W/ LABELS AND DISTRIBUTORS BUT ENOUGH KNOWLEDGE ABOUT THE ENTERTAINMENT/MUSIC BUSINESS, RICK DECIDED TO TAKE MATTERS INTO HIS OWN HANDS. WHILE WAITING FOR A DEAL HE ESTABLISHED ROYAL FAM NTERTAINMENT IN 2001, STARTING W/ NO EQUIPMENT JUST A VISION. NOW IN 2007 HE RUNS A RECORDING STUDIO THAT DOES EVERYTHING FROM WRITING THE SONGS TO NATIONALLY DISTRIBUTING THEM AS A FINISHED PRODUCT.S TILL ON THE CORNERS THAT INCARCERATED RICK HE HUSTLES OVER STRUGGLES WORKING TO MAKE HIS DREAM COME TRUE, HE IS NOW WRAPPING UP THE LAST VOLUME OF THA’ FIX, VOL. 4, AND HAVE BEGUN RECORDING FOR UNTITLED SOLO DEBUT.D OK SAV ,VP OF ROYAL FAM, AND RICK ROYALS HAVE JOINED FORCES COMING FROM DIFFERENT SIDES OF THE TRACK TO FORM DOUBLESTAX. DOUBLESTAX’S PRE- RELEASED THE ALBUM " 2 FOR 15 " IN 2006 AND NOW THE DUO IS BACK AT THE DRAWING BOARD FOR THEIR SOPHMORE ALBUM UNTITLED. THE ALBUM IS SET TO BE RELEASED SPRING 2008 PREPARE TO BE SMACKED ONCE AGAIN BY THE SELF PRODUCED GROUP.W ITH A FANBASE RANGING FROM CALIFORNIA WORLDWIDE RICK ROYALS IS MORE THAN READY FOR THE ENTERTAINMENT INDUSTRY. " ITS MORE THAN MUSIC, YA’MEEN, IT’S A MOVEMENT W/ ME. I AM WHAT YOU CALLED A TRENDSETTA’ THE INNOVATOR SOMETHIN’ A FEW NIGGAS CAN LIVE UP TO. THESE OTHER NIGGAS IS P.D.R’S ( professional di** ryders ), NOT BEING ONE TO JUDGE, BUT IT’S DUE TO LACK OF CREATIVITY. THE FANS NEED TO HEAR WHATS REAL AND NOT WHAT THESE STATIONS IS PLAYIN’ BECAUSE OF THE MAINSTREAMS ARTIST STATUS, THEY WANT TO HEAR IT WHATS NEW, YA’MEEN, BUT HAVE NO REAL SOURCE OF GETTING TO IT CAUSE THE BOOTLEGGER BOOTLEGGIN’ THAT MAINSTREAM CANDY COATED POPCORN SH** THATS ON THE RADIO......SO THAT WHAT IM BRINGIN’ HOOD MUSIC TO THE RADIO PLUS CONSISTANCY.....YA’DIG....BE READY !! "F ROM RAGS TO RICHES? RICK ROYALS ISN’T QUITE THERE..STILL IN TO DEEP W/ THE STREETS ROYALS CHOOSES TO BE THE NARRATOR FOR THIS LIFE IN THE CITY, RAPPING ABOUT THINGS GETTIN’ OVERSEEN IN THE MAK ( WE CALL IT ).W/ SOME HIS CLOSES HOMIES BEING DETERRORIATED BY DRUG AND GANG VIOLENCE ROYALS TELLS THE TALES." WE LOST TO MANY AND STILL COUNTING ", ROYALS SAYS. " IN MAY 2004 I LOST MY BEST FRIEND AND PARTNER IN RHYME ANTHOINY HUGHES KNOWN TO THE WORLD AS MEL CHAUVINIST R.I.P DURING A HIGH SPEED PURSUIT W/ THE POLICE WHICH LEAD TO MAJOR SETBACKS IN RELEASES W/ MASTERCOPIES THAT HAVE BEEN NOWHERE TO BE FOUND " ..USING THESE ALL AS LEARNING EXPERIENCES AND STEPPING STONES RICK IS READY GIVE HIS CAREER THAT JUMPOFF, IT DESERVES.....H OLDING A RAP SHEET THAT INVOLVES RECIRDING SESSIONS W/ SOME IF SACRAMENTO’S LEGENDS SUCH AS GANGSTA DRE, KEAK DA SNEAK, BROTHA LYNCH HUNG AND MANY MORE HE SAYS, " IT’S ABOUT TIME I STEP UP TO THE PLATE AND PUT MAK CITY ON THE SCOREBOARD..... THEN WE GON’ TAKE THE LEAD, BELIEVE THAT, CHARAAH ".FREEDOM WRITER