TRIPLE X - I DEFINE MUSIC 3 WAYS TO 1 - PERFECT

TRIPLE X - RAPPER, VOCALIST, DJ, GET READY IM COMING!!!!!!!!!!!!!----------------------------------------- --------------TRIPLE XFor Robert Owens aka Triple X, it’s all about love, money, power and music, not necessarily in that order.Like one of his songs puts it, the Winter Haven, FL, native, who takes his name from being a triple threat as a rapper, DJ and R&B/soul crooner, insists: “I ‘Do It for the Music.’”“At the end of the day, music is music,” he says. “If you can make music, that’s what I’m about.”Add to that resume songwriter, producer and businessman as head of his own Triple X Music Group, which releases his hot new single, “My Car Killing Your Shit,” produced by his longtime collaborators, the red-hot, Grammy-nominated, Tampa Bay trio J.U.S.T.I.C.E. League, Rook, Colione and Kenny B.“We met through mutual friends and a shared love of music,” says Triple X about J.U.S.T.I.C.E. League (an acronym for Just Undeniable Songs Tracks Instrumentals Corporate Enterprise), who have worked with such hit rap and R&B artists as Mary J. Blige, Toni Braxton, Jaheim, 112, Juelz Santana, 8Ball & MJG, Ludacris, Young Buck, Young Jeezy, B.G., J. Holiday and Plies, among many others, though their association with Warner Bros. Records and Warner Chappell Music Publishing. “Before all the business, we’re like brothers.”Triple X grew up in Polk County in central Florida, where he first started as a DJ at the age of 13, but he was always drawn to classic soul and R&B, especially when he heard his parents’ O’Jays albums as a kid.“I used to love Eddie Levert’s voice,” he says. “Vocally, I sound a lot like Gerald Levert. When I first heard him sing ‘Baby I’m Ready’ or “(Pop Pop Pop) Goes My Mind,’ it was like I felt them in my soul. And that’s what came out when I became a singer.”And that’s one of the things that separates Triple X from his hip-hop contemporaries—his vocal ability. He’s not just a rapper, but a full-fledged R&B crooner as well. At 6’6”, Triple X played high school basketball and even a year of college when it was clear where his path was taking him. “Music kinda took a hold of me,” he says. “Between clubs, DJ’ing and women, I didn’t have time for anything else.”Triple X’s early rap and hip-hop influences included Biggie and Pac for their lyrics, 50 Cent and Jay-Z for their business acumen, Trick Daddy for his flow, Luke Campbell for his political influence in the area, and Rick Ross, Scarface and Juvenile for bringing attention to the Dirty South, but most of all, L.L. Cool J, for how he attracted female admirers.“Hearing him do ‘I Need Love’ made me want to become a rapper,” he says. “As a kid, I’d see all these little girls run up to the limo and be after him. And I was like, that’s the muthafucker I want to be.”Triple X became one of central Florida’s most well-known DJs, Djing & managing clubs through out central florida since 2001. Also laying down several tracks with producing talents like Acafool (the 2006 club hit, “Hata Blockas”) and DJ Royce (“I’m Only Human”) as well having a track on a mixtape from DJ legend Chuck T (“Where They At?”).While most of his raps are dedicated to women and the relationships he’s been in, Triple X also has songs expressing a dislike for government (“Tell the Truth About It,” “Going Down This Road Again”), where he deals with making the world a better place for families. “I know my music can help people with their struggles,” he says.Triple X is ready to turn that attention to his own career with the release of “My Car Killing Your Shit,” a nod towards today’s automotive culture.“We wanted to come out with something that was real crazy,” he says about the collaboration with J.U.S.T.I.C.E. League. “It’s not about my ride, but everybody’s ride. I made the song for people fascinated with cars and trucks. When I’m around, all I see is guys and girls with their hooked-up cars, but if somebody’s walking and you got a ride, guess what? Your car’s killing that shit. I drive a 2003 Ford Explorer, but my guy has a G5 Mercedes waiting on me, which’ll kill a lot of people’s shit.”Ever the savvy businessman, he’s also looking at the song’s marketing angles, including licensing for the movies, TV, commercials, automotive videogames or even MTV’s Pimp My Ride, but not at the expense of the music.“I’m an artist who knows the business side coming out of the gate,” he says. “Setting up your own label is the smart thing to do for when the majors come at you. Rap may be an industry, but it still takes talent and art and that’s what today’s music is lacking. There’s no substance to it. The cool thing about this song is, everybody who gets it, loves it.”Triple X is hoping the current heat coming from the Florida hip-hop scene will help bring attention to his work.“Right now, we’re holding the title,” he says. “Hip-hop is not all New York and rap is not all California. They can say what they want to, that’s just how it is… Know what I’m saying?”He also feels the time is right.“I didn’t come out with my music four or five years ago because I wasn’t ready,” he says. “I felt like I shouldn’t rush myself. I’ve had to make a lot of sacrifices, things I had to prepare for. But I’m ready now.”Triple X’s art is being able to communicate. “My Car Killing Your Shit” is the perfect example, with a fully sketched narrative and vivid images, almost like a mini-movie.“I’m painting a picture for you,” he says. “If I don’t do that, I’m not doing my job. I don’t lie about what I do. Everything from me is going to be pretty much real.”Love, money, power and music—Triple X is now a quadruple threat. ------------------------------------------------------------ ------------------- ------------------------------------------------------------ ------------------- ..
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