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We consider ourselves to be extremely lucky. Who gets to wake up every morning, cruise down to their workshop and tinker away on the latest kiteboarding concept? To ponder the limitations of the most technical design software, or to debate the performance of a particular product, with the power to transform our sport?Some gear emerges as we question every aspect of kiteboarding and debate how to give riders exactly what they want, while other products are simply the offspring of what we want to ride. For 2008 we have focused on developing a range of equipment that appeals to your unique requirements and gives you the tools to take your kiting to new levels.The diversity of kite configurations - bridled, 5-Line, or Foil technology - truly opens limitless possibilities for our sport. Our approach is to use the configuration that best suits each individual rider, thus avoiding any single mindset that may blind us to other options. As a result, our Kites range from a dedicated C-Kite (The new Generator) to innovative Freeride hybrids (The Vapor and Flow).In 2007 we presented the DNA, an ultra-functional entry-level kite, which we have taken to a new level for 2008. Also in its second year, our dedicated Snow foil opens up a new dimension of winter kiting.The 08 control bars continue our ideology of being a multi-function rider interface that allows you to tune your kite to your specific preferences and requirements.In our board range, we have continued developing unique concepts such as the Choptop, Hammer, and Converse, pushing the boundaries of shapes and constructions to a new high. The Ride pushes the envelope of entry-level performance while the legendary Protoy encompasses our dedication to relentless and on-going development.As you read on, we hope to give you a clear image of what the 08 range can offer you. Some details are emotive and others downright technical, but that's kiteboarding to us - innovation and art.The Airush Team
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