Andres Salce has been in charge of producing tours and concerts for Enrique Iglesias, Ricardo Montaner, Franco De Vita, Olga Tañon, Alejandro Sanz, Frankie Negron, Elvis Crespo, Marco Antonio SolÃs, Ricardo Arjona, Ednita Nazario amongst others major latin superstars. Other successful accomplishments have been, the Production of the now mythical sold-out concert of Luis Miguel in New York’s Madison Square Garden in 2001, The National Ballet of Spain at the City Center, the “Sólo Para Mujeres" at the Manhattan Center, and “The Chosen Few II†record release party at the Playboy Mansion.Paulina Rubio, Toño Rosario, Frankie Negron and Ilegales were some of the artists who took part of "Baila al Ritmo de Corona", which was yet another successful event produced by Andres Salce. The outcome of these projects has been a solid reputation in the Latino show-biz world for Salce and a confirmation of his entrepreneurial and leadership skills.Born in the Dominican Republic and raised in New York, Salce became a tropical music DJ in his adolescence without ever imagining that this would eventually take him to virtually work for every single multinational record label in the Latin market. In his beginnings, Salce worked at JN Records, where he collaborated with some of today’s biggest Latin music exponents and obtained a first-row seat to witness the birth of the explosive musical genre in which reggaetón would later become. After collaborating with people like Vico C, Proyecto 1, Kinito Mendez, Rikarena, Zafra Negra, Nando Boom, OG Black, B.O.C., and El Gran Tito, Salce had no doubts that his passion and his work had become one.After JN Records, in 1997, Salce worked as a promotions executive for Capitol EMI Latin and for Fonovisa in 1998. In these positions, Salce managed to successfully establish and maintain solid relations with the press, radio and television. By the year 2000, Salce was working for Warner Latin Music, where he stood out for obtaining a greater mainstream presence and sales for the record label’s artists.By 2002, and due to his outstanding public relations skills, Salce returned to EMI Latin Music after various internal changes within the label. Salce continued evolving in the promotions and artistic development areas; however, this time his responsibilities included a much greater participation at the corporative level.After working at Universal Latin in 2004, Salce decides it’s time to build-up his own agency: Salce Salcedo Enterprises. Today, Salce’s agency is in charge of implementing promotional campaigns for Sony BMG, UBO, Siente Music, Venemusic and Machete Music. Salce Salcedo Enterprises is also in charge of managing and producing several concert tours for various acclaimed Latin artists, besides developing several promotional and marketing campaigns.
