Far away in the sunshine are my highest aspirations. I may not reach them, but I can look up and see the beauty, believe in them and try to follow where they lead.
Rik Cordero is an independent music video, commercial, and film director of Filipino descent. He was born and raised in New York City and is known for applying unusual, non-traditional shooting methods in his work. He is also the founder and executive producer of the New York based production company Three/21 Films.
“Rik Cordero is just his own universe. He’s trustworthy to where I believe in his vision for the song.â€
QUESTLOVE from The Roots“His videos may be rugged and gritty, but Rik Cordero’s vision is 20/20.â€
KING Magazine“With a growing following and more cosigns than Obama, this Q-Borough native is redefining the role of internet videos, without an offer from Vivid or an E! reality show.â€
MASS APPEAL Magazine“Thanks to Cordero's innovation, although the revolution is no longer being televised, it's still going down.â€
XXL Magazine"Who is the music video director of the future? Right now, all eyes are on Queens, NY native Rik Cordero…"
VIBE Magazine"Another Rik Cordero miracle…"
FADER Magazine"After Hype Williams’ fisheye lens revolution of the mid-90s, Cordero’s use of filters on a low-cost high-def digital camera has changed the rap video game this year…"
FADER Magazine"Ok, for the sake of full disclosure, Rik’s also a friend of mine, but that just means I knew that he was talented before the rest of you did…"
missinfo.tv"The only Hip-Hop video director on the planet…"
nahright.com"Channel Three/21 works as a street mix tape for music videos. The Best: director Rik Cordero’s gritty clips…"
ROLLING STONE Magazine"Rik is well on his way to becoming a household name. Ask about him."
GIANT Magazine“Anyone checking the credits of recent rap videos will have noticed one name cropping up again and again: Rik Cordero. It’s safe to say hip-hop videos are coming under the ambit of a whole new master craftsman.â€
HIP HOP CONNECTION Magazine UK“Rik Cordero is the most buzzed about thing in Hip Hop circles since De-Haven began popping up on YouTube talking about Jay-Z.â€
MTV Fire StarterFor all music video inquiries please contact
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"Rising Up" : The Roots feat. Wale & Chrisette Michele : 2008
"Birthday Girl" : The Roots feat. Sasha Grey : 2008
"Get Busy" : The Roots : 2008
"75 Bars (Black's Reconstruction)" : The Roots : 2008
"Feel This Way" : Consequence feat. John Legend : 2008
"The Barrel Brothers" : Ghostface : 2007
"Star Inside Of Me" : Joe Budden : 2007
"Get Ya Money Up" : Memphis Bleek : 2007
"Crack Head" : Big Lou : 2007
"125 Part 4 (Finale)" : Joell Ortiz : 2007
"Blue Magic Trailer" : Jay-Z : 2007
"Uncle Rahiem" : Consequence : 2007
"Bound Together" : Suddenly Tammy! : 2007
"Brooklyn Bullshit" : Joell Ortiz : 2007
"I've Been Lost" : Plus/Minus : 2006