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Formed in 1998, Goin’ Native Records is a next-generation independent music label that is extremely passionate about producing World Beat music with an eye and ear for "A-List" talent. The label features several albums with music intimately connected to the Caribbean and the Island Lifestyle. Anyone who enjoys time on or near the water will instantly identify with this kind of music as the label is focused on developing and delivering authentic music - with a vacation vibe. A cornerstone of the label’s philosophy is to significantly add more value to the listening experience by providing songs that take you somewhere and provide both relaxing and party moods. Through its diverse collection of original music, Goin’ Native Records provides mail order and retail CD sales as well as a wide array of music licensing options to the media industry. Future plans are being finalized to further build upon and embrace the digital download format, subscription services, and mobile music market, by offering two tiered pricing for individual music files protected with digital rights management (DRM) and those without. The boutique record label specializes in producing fresh and unique sound - featuring exotic rhythms from the Caribbean, African, Latin, Andean and Floribbean genres. As the digital revolution continues to explode, the major labels are taking more of an interest in world music as they look to maximize every revenue opportunity and Goin’ Native is strategically positioned to deliver incredibly authentic and culturally diverse digital content for physical and digital distribution now and in the future. Using a combination of native and acoustic instruments and modern technology, Goin’ Native artists will transport any listener around the world on a colorful musical journey. The music catalog consists of local and international artists and concept bands. Most recently, the Dominican Latin pop band Mamajuana partnered with Universal Music Latino for worldwide distribution. Goin’ Native Records is deeply committed to its artists and feels a strong commitment to the development, marketing, and promotion of each act. This commitment is the foundation by which it operates, because at Goin’ Native - it's all about the artists and the music they create. The label’s objective is to consistently seek out new talent and develop them into successful recording artists. In addition, the label also operates a music publishing company and administers all rights to the entire catalog. The company believes that by forming strategic alliances and building strong relationships in the marketplace that are mutually beneficial, it will have the essential building blocks for continued success in CD sales, licensing and co-publishing deals. Look for Goin' Native artists at all of the following portals: CDBABY - AMAZON - I-Tunes AND WWW.GOINNATIVE.COM Thanks and enjoy the music!