SHANE&SHAWNUpon the debut of Detny by SHANE&SHAWN in the Fall of 2003, there was a noticeable gap on the footwear shelves. Across the board, urbane, high-end shoe labels created shoes that, for all their class, caused discomfort and pain, and were impractical for the active, fashion-conscious jet-setter on the go. It was because of this that identical twin brothers and footwear designers, Shane and Shawn Ward, created their first line of high-end footwear: they wanted to create sleek, sophisticated shoes that flirted with the intersection between style and comfort.
In Spring 2007, wanting to bring their innovative concept to the dress market, the twins launched the SHANE&SHAWN collection. This higher-end collection exudes all the style and versatility a successful, young, urban professional might ever need, offering everything from 4" women's heels to dressy-yet-funky men's loafers.
SHANE&SHAWN and Detny by SHANE&SHAWN are two of less than a handful of brands that feature truly hip, contemporary and casual designs along with the technical comfort of a high performance athletic shoe. Co-CEO and Creative Director Shane Ward is passionate about “blurring the line between what people desire aesthetically in fashionable footwear and the ‘fit and feel’ of what they would expect from an athletic shoe.â€
This rare combination of fashion and comfort is achieved by incorporating full grain leather with functional features such as the patent-pending Luxury Liner insole for step-in comfort, Dura-Zone durability pods for extended outsole life, and the Comfort Collar that eliminates ankle irritation. Says Co-CEO and President Shawn Ward:
“Our brands are unsurpassed in style, feel, and performance. Our customers are fashion-conscious, internationally-minded people who are shopping at the kind of trend-defining independent boutiques that provide new and creative brands and products like our SHANE&SHAWN and Detny by SHANE&SHAWN lines.â€
From designing footwear for industry leaders such as Puma, Reebok, Keen, Wolverine, Merrell, Lugz, Adidas, Converse, Keen, Royal Elastics, and Fila, through their freelance design consultancy SW2DESIGN, Shane and Shawn Ward have taken their combined 12 years of experience in the footwear business to create every consumer’s dream-come-true.
SHANE&SHAWN and Detny by SHANE&SHAWN are available at fine boutiques and department stores throughout the United States, New Zealand, and Canada. Retailers include Nordstrom, Zappos.com, Macy’s, Shoes.com, Abadabbas, Imelda’s, Eilatan, Akira, Shoemall.com and many more.