Heads 4 Dreads (H4D) is a new company offering a line of unique products that are specially designed hats and accessories for men, women and children with dreadlocks. There are no other products like these on the market. Style, comfort and durability are the foundation of the products.H4D intends to position itself as the only international company that promotes the lifestyle of people with dreadlocks. The company slogan - "It's a lifestyle, not a hairstyle" - captures the essence of our target audience.The concept of making hats especially for people with dreadlocks is totally new. Specialty stores have custom-made and sold various types of large headwear that have been purchased and worn by people with dreadlocks, but no company has actually targeted this segment of the market. With the popularity of reggae music, deejays and rapping, there are more artists, performers, and fans wearing dreadlocks now than ever. There is also a growing number of people who are sporting the dreadlocks hairstyle in various forms even though they do not embrace the Rastafarian culture from which the dreadlocks is derived. The idea for the line is patterned off the Rastafarian way of living.H4D is positioned to take advantage of this evolving niche by filling a special need - the necessity to cover the dreadlocks. The company will offer this market segment products that are made just for them. This market segment is very dynamic. For every person who cuts their hair,
another person starts growing dreadlocks. This cycle will be sustained in the long-term because of the nature of the lifestyle.Future plans for the company include an expansion to a full line of beachwear. After aligning ourselves with key influential people (musicians, surfers, TV hosts, etc.) We will have the momentum we'll need to obtain a good market share. The focus of the clothing line will be beachwear, because we know the "Rasta lifestyle" lends it's self to every beach around the globe. That is to say you don't have to have dreads to live the lifestyle. We know who are consumers are, what they like and what clothing suits there lifestyle.
OWNER AND DESIGNER
DAZEZ SCOTTcenter
