Lavinia's bio:I was born in Rome, Italy, where I received a Laurea di Dottore in Scienze Della Comunicazione, at LUMSA University (Doctor in Communication Sciences). While pursuing my university degree, I participated on popular television shows and commercials by Mediaset, the largest privately owned TV company in Italy. During this time I also collaborated with Formula Congressi, a special events firm based in Rome; I planned and carried out private parties, business meetings, sightseeing tours and large incentives. In March 1999 together with my partner I founded Walks of Rome, a travel and walking tour business that has been repeatedly featured on the Travel Channel. I succesfully managed a 50 people company that has been advertised on all the major travel publications as well as tour guide books.
In 1999, I moved to Miami to pursue a degree in Fashion Merchandising Cum Laude from the International Fine Arts College (IFAC) in Miami, Florida. After completing my studies in April of 2001, I received the First Place Award in Excellence in Styling, at the IFAC Senior Fashion Show. During my studies I also joined Saks Fifth Avenues Fashion, Marketing and Public relations office in Bal Harbour, Florida.
After a brief collaboration with a local Image Consulting firm where I worked as Image Consultant and Personal Shopper with high profile personalities as well as celebrites, I spent over two years in Bal Harbour Shops' marketing department, the #1 luxury retail shopping center in the US. I also own a shopping and travel concierge business, We Shop Italy (www.weshopitaly.com).
During my spare time (sometimes it really feels like I don't have any), I attend events of several social, cultural and networking associations. Among others, I am a member of a wide range of organizations including the Fashion Group International, the MOCA Art Museum and the Loews Art Museum, The Historical Museum of Southern Florida and Fairchild Tropical Gardens. I enjoy my time as mentor of an 11 year old girl with Big Brothers Big Sisters of Greater Miami and I am also involved with Little Brothers of the Elderly.
Moreover, I have been actively involved through the years with the Italian Chamber of Commerce, the Concierge association of Southern Florida, the Womens Chamber of Commerce of Miami-Dade County and the Miami Beach Chamber of Commerce, serving as an Arts and Travel committee member.
I currently represent Peroni Nastro Azzurro in South Florida, working as a Brand Ambassador and planning many events in the Miami area.
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