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The Follow-Up to the Successful 2006 Debut “Méjico Máxico†Once Again Showcases MIS’ Talent for the Unexpected: An Infectious Pastiche of Electronica, Dub, Cha Cha, Spoken Word and Other Musical Surprises“El Microfono†Slated as the First Single; Track Will Also Be Featured on Upcoming EA Games release ‘FIFA 2008’; MIS’ Music Was Also Recently Featured on ABC’s Hit Sitcom ‘Ugly Betty’
“Mexico City office worker and beat painter Camilo Lara mixes traditional Latin music, including Colombian cumbia and Cuban Chacha, into his dubby electronics bubblescapes…..MIS goes for a patio-friendly, Esquivel-style, cocktail-party vibe. Jams for people whose drink of choice is the mangopolitan.†-SPIN
“MIS finds somber beauty in the most bustling of places, primarily guided by the simplicity of piano samples looking for a way to fit in amongst turntable scratches, bellowing brass and the occasional laser. Expansion and discovery are always the key to redefinition and MIS is looking like quite the explorer of familiar lands.†-URB
“A remarkable collage of electronica, spoken word, and old-school samples that serves as a reminder that Mexico’s musical tradition is much richer than mere mariachi…..Mexican Institute of Sound is not only able to give order to disparate ingredients, it does so with taste, sophistication and a good amount of fun.†-ASSOCIATED PRESS
Following the success of last year’s Mexican Institute of Sound (MIS) debut ‘Méjico Máxico’, MIS is back with “Piñata†(July 24th - Nacional Records), an infectious pastiche of electronica, dub, cha cha cha, cumbia, spoken word and other musical treats waiting to burst out of its paper maché shell. The new album features a number of guests including members of Tom Tom Club, Fantastic Plastic Machine, and Babasonicos. In the past year, MIS has received widespread acclaim from outlets like Spin, NY Times, and Urb, as well as radio support from such tastemakers as KCRW (Los Angeles), Indie 103 (Los Angeles), KEXP (Seattle) and KUT (Austin). MIS’ music has also been featured in other projects including a recent episode of ABC’s hit sitcom “Ugly Bettyâ€, Dos Equis’ national advertising campaign, multiple soundtracks, and the upcoming EA Games release ‘FIFA 2008.’
Camilo Lara is the one-man dynamo behind Mexican Institute of Sound. Hailing from the sprawling metropolis that is Mexico City, Lara channels his inner rockstar, while holding down a day job as head of a major label. Like a musical superhero, Lara steps out of his executive alter ego, gets involved with the underground musica movement and begins his musical mission delivering electronic masterpieces with only the help of his computer, his nurturing imagination, and his awesome collection of vinyl.
Lara’s genius is not his ability to hide behind a computer screen or immerse himself in the world of modern technology (in which he’s admittedly quite a clumsy participant), but rather lies in his ability to carefully select and blend diverse musical references that will surprise and delight even the most discriminating listener. Camilo Lara has distinguished himself as a musical trendsetter among his circle of friends with his annual Christmas compilation of the year’s best tracks and unreleased MIS tracks, which has fast become a sought-after collector’s item. This hobby led Lara to collaborate on remixes under the moniker of Mexican Institute of Sound for bands and friends like Placebo, Le Hammond Inferno, Gecko Turner, and Babasónicos.
Piñata continues the vision established by MIS’ debut album, Méjico Máxico, as a carefully constructed collage of musical influences that combine to reflect Lara’s unique impression of life in bustling Mexico City.
For more information about Mexican Institute of Sound and Piñata, please contact Josh Norek and Jennifer Sarkissian at Nacional Records – 818.763.1397 –[email protected] – [email protected] www.NacionalRecords.comCortesia de www.andamosarmados.comCamilo Lara es el Instituto Mexico Del Sonido. Un hombre con experiencia en el negocio de la música que no es lo mismo que tener experiencia haciendo música.Desde muy jóven comenzó trabajando en compañÃas discográficas y gracias a la herencia familiar de personajes como Marcello Lara y el mismo Bon de Los Enemigos Del Silencio tuvo a su disposición una vasta colección musical que le ayudó a formarse un criterio en torno a ella desde temprana edad.Defensor y paladÃn de la música independiente en cualquier idioma, Camilo ha trabajado en estaciones de radio como Orbita, Radioactivo y WFM, donde tuvo programas como el afamado Entre El Cielo Y El Infierno que presentaba música de alrededor del mundo junto al Chuck Pereda (hoy editor en jefe de la Sónika) y también comenzaron en ese mismo espacio a difundir demos de grupos nacionales aún sin contratos como Resorte, Molotov, Plastilina Mosh, Jumbo y varios más.Actualmente Camilo Lara goza de buenas crÃticas a la música que hace con todas estas y otras bases que le han ayudado no solo a perfeccionar su folklórico producto sino a entender de que forma atacar otros mercados. Fué con ese conocimiento que consiguió que su primer material, el Méjico Májico, fuera primero editado en España, posteriormente en nuestro paÃs y más adelante en los Estados Unidos y en todos estos lugares recibió buenas crÃticas.Se le invitó a participar en una gira con CSS y Hot Chip, en su natal ciudad ha visto presentaciones climáticas en el Festival Vive Latino y este 2007 saca su segundo álbum llamado Piñata.Hip-Hop, cumbia, Coyoacán, rimas, ex-novias y vivencias de a montones son lo que reflejan este segundo esfuerzo que logra sentirse más actual que el primero en el cual se alcanzaban a notar los varios años que tenÃa cada canción.