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100% LOVE ®
100% LOVE 100% LOVE 100% LOVE 100% LOVE 100% LOVE 100% LOVE 100% LOVEchronology
2002- Sophia Grojsman starts to work on a "little gadget" which becomes one of the key components of 100% Love®.
2003, June- An olfactory art installation entitled "100% Love" by sculptor Nobi Shioya (in collaboration with Sophia Grojsman) is shown at a contemporary art gallery in West Chelsea, New York City. The first version of 100% Loveâ„¢ fragrance also sells at the art gallery.
2005, July- 2nd version of 100% Loveâ„¢ debuts at Colette in Paris.
2006, February- 3rd version of 100% Loveâ„¢ launches on the internet.
2007, October- 4th version of 100% Love® launches exclusively at Barneys New York.
2008, April- The five-star ('MASTERPIECE') rating is awarded by Perfumes: The Guide.
my mother - sophia grojsman
Finding the perfect scent to compliment the individual is what drives top perfumer Sophia Grojsman to create some of the most admired and recognizable fragrances in the world. For her, scent enhances expression, and she strives to create fragrances to awaken the imagination.

Sophia Grojsman began her life-long fascination with flowers and plants at an early age. As a child in the former Soviet Union, Sophia loved tastes and smells and focused on spending her playtime with flowers. At the age of 15 her family moved to Poland, where she received a Bachelor of Science degree in analytical inorganic chemistry.



Sophia immigrated to the United States in 1965 and began her career a year later at International Flavors & Fragrances Inc. (IFF) as a lab assistant to Ellie Fox, a senior perfumer at IFF. Her mentors included Josephine Catapano and Ernest Shiftan, two legendary American perfumers. Sophia's creative energy and passion flourished as she went on to create some of the world's best-selling fragrances including Vanderbilt by Gloria Vanderbilt, Yves Saint Laurent's Paris, Calvin Klein's Eternity for Women, Lancome's Tresor, Boucheron's Jaipur, Exclamation! by Coty, Perry Ellis' 360˚, Christian Lacroix, Neblina by Yves Rocher, Elizabeth Taylor's Diamonds and Rubies, and True Love by Elizabeth Arden.



Sophia received the 1994 Cosmetic Executive Women's (CEW) Achiever Award for her lifetime contributions to perfumery. In 1996, she was honored by the American Society of Perfumers with the Living Legend Award. She was elected a Corporate Vice President of IFF in 1998. Sophia was honored again by the beauty industry's CEW in May 1999 for her lifetime achievements in the fragrance industry. Cosmetic Executive Women cited Sophia as "having created more fragrances sold today than any other perfumer in the history of mankind."
competitive landscape
100% Love®
..... contemporary, organic, luxurious, edible rose
Stella / Stella McCartney
..... androgynous rose
Tresor / Lancome
..... intimate
Mure et Musc / l’Artisan Parfumeur
..... intimate berries
Paris / Yves Saint Laurent
..... classic
Lipstick Rose / Editions de Parfums
..... classic rose
Sa Majeste la Rose / Serge Lutens
..... classic rose
In Love Again / Yves Saint Laurent
..... playful
Baby Doll / Yves Saint Laurent
..... playful
Ombre Rose / Jean Charles Brosseau
..... retro rose
about me
my brain (TOP NOTES):
- secret berry from flavors
- sappy green from the roses thorns
- raspberry vodka
my cleavage (MIDDLE NOTES):
- deep and velvety Rose Absolu L.M.R.
my hip (BOTTOM NOTES):
- black cacao
- incense
my famous sisters
my cool cousins
who I'd like to meet
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