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This is a Car Audio company whose Super Fi electrostatics have made a serious impact in the world of high-end mobile sound ever since the early 1990—Critical Mass. Critical Mass was formed by one of Car Audio's first innovators and most influential people in our industry who actually started the world's first Car Audio and enhancement school back in the late 1980s. From this school Critical MASS was started in Orlando, FL, in 1990. We have been leading the way to max performance hi-fi on the road with our $259,000 CES 5.1 one of a kind ESL system. Not only does Critical MASS make the most expensive car audio system in the world, but this system is so good, that earlier this year (July 2006) Car Audio Magazine tested the least expensive part of our (CES5.1) ESL system the UL12 (MSRP $1999.00) and called it "the Perfect Sub", and "the BEST" and added that it was so good that he would sell a few things to own one because it's worth every dollar!. Imagine how good the rest of the system must sound if the least expensive part of it is the world's BEST subwoofer! Many years ago when we acquired Critical MASS we did it for the love and passion to be the very best in Car Audio just as we are in Video. We are proud to say that in 2006 we have undoubtedly accomplished this and many other just as challenging goals, and over the next 2 years will continue to wow the world with more than 50 new ultra high tech innovations in the world of ultra hi-fi A/V, from our elite team of engineers and designers at MASS Engineering (a division of Icon Enterprises International Inc.)