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Cool, urban, youthful, audacious, accessible, sexy... that's the Maybelline New York woman!
Although it has a 70-year history, Maybelline New York is in the here and now, totally in tune with today's trends. Be it colour, texture or technology, Maybelline New York offers the latest cosmetic innovations at an affordable price.
Available today in more than 90 countries, Maybelline New York is a dynamic and exciting brand that offers a selection of nearly 200 products for women who want to look their best.
As the cosmetic leader in North America, Maybelline New York offers ultra-modern, innovative new products with practical, appealing and effective formulations that are designed for today's lifestyle.
Maybelline New York's fun seasonal colour collections reflect the newest trends, allowing you to create the latest makeup looks.
Maybelline New York's high-quality, affordable products have a pleasant texture that makes putting on makeup fun every day of the year, regardless of the occasion!
Maybelline beginnings!
In 1913, chemist T.L. Williams created the first mascara when he mixed coal dust and Vaseline to help his sister Mabel attract the man she had fallen in love with. It worked-and Maybelline was born.
the 1960's, Maybelline introduced Ultra Lash Mascara, the first waterproof product on the market, followed in the '70s by cosmetic lines for the face, lips and nails.
The legendary Great Lash mascara in its pink and green tube first made its appearance in 1970 and is still the number-one selling mascara in North America!