Sören von Malmborg, CEO and founder of Basecamp Group AB, has been around in the music business for more than twenty years. Under the name â€Elon†he has had great success with artists like Ace Of Base, Human League, Peter Andre among numerous others as producer, remixer and composer.
With a big interest of sounds and technique, his musical ear, and a long time experience, he has also developed into one of the leading mixing and mastering engineers in Sweden.
His musicality has spanned from underground techno with his involvement with Ohm (groundbreaking technolabel in Sweden), his commercial pop-productions and dance-remixes in the T.O.E.C. Production team, R&B co-writes and productions (one in collaboration with Pras), til todays songwriting, great productions and mixes of pop-acts and rockbands together with his team at Basecamp. Some productions with full scale orchestra arrangements, every one with the same sense for details, great sound and musical performances, all springing up from his love of music.
