Aviad Cohen simply believes. He believes in the God of Abraham, Isaac and Jacob. He believes that the Tanakh (Old Covenant) is the infallible Word of God. Since that is the case, it would mean believing in the accurately prophesied Messiah mentioned in the Tanakh. That Messiah would be Yeshua, or as many people around the world have come to know Him as, Jesus. To top it off, Aviad believes in the New Covenant God made with His people, as prophesied in Jeremiah 31:31 in the Tanakh (Old Covenant). Some call it the New Testament, but Aviad knows how to say New Covenant in Hebrew: Brit Chadasha. After all, that’s what you call it when you’re a True Jew. Now you know how to say it too.
Aviad was born in Tel Aviv, Israel on March 11, 1975, corresponding to the Jewish calendar date of Adar 28, 5735. Two years later, the Cohen family moved to Brooklyn, NY. Aviad grew up in the Yeshiva and Jewish private school systems of New York and New Jersey and later attended public high school and graduated with a B.A. in Communications from Hofstra University. During those years after school, while working in the entertainment industry in New York and Los Angeles, Aviad began to refine his talents and skills. He didn’t know it yet, but the God of Abraham, Isaac and Jacob was preparing him, to do a great work through him, in the least likeliest way.
In 2003, Aviad stepped onto the scene as 50 Shekel, the Heeb-Hop rapper with his classic parody remake of 50 Cent’s In Da Club song called In Da Shul, which received much acclaim. He was hailed as "The World's Most Kosher MC" (Q Magazine), gracing the pages of magazines like Maxim's Blender, Esquire, New York and Q. He was also covered in such newspapers as the New York Post, Wall Street Journal and Forward and featured on ESPN2, VH1, Israel’s YES! TV, Germany’s ARTE, and other national and international television programs.
In 2004, Aviad came to know Yeshua, the True Jew Messiah. “When I was 50 Shekel, I was a lost and wandering Jew. I was desperately seeking my Creator. Religion kept me in bondage. I wanted God instead. I cried out to Him and he heard my call. Like Domino’s Pizza: He delivers! In Yeshua’s case, He delivered to me the Truth, the Way and the Life. I embraced Him and hopped on the Salvation Super-highway and my life has never been the same since then. I was blind and now I can see. The God of Abraham, Isaac and Jacob orchestrated some amazing situations in order to bring me closer to knowing Him in Truth. Yeshua visited me at my bedside for twenty minutes and we had a conversation. I could not see Him nor hear Him, but I could see and hear Him – if that makes any sense at all. It was unexplainable - yet I can’t deny it. He told me to make music for Him. I told Him that “they wouldn’t get it.†He said, “They will.†The rest is Messianic music history.
“Asking Yeshua into my life was the most important decision I have ever made in my entire life. I asked Him to forgive me for my sins and He wiped them away faster than you can say: Mop & Glo. Finally, I have a real relationship with the God of Abraham, Isaac and Jacob, have a love for Him and His Word, am truly inscribed in The Book of Life and it's amazing to see how He works miracles in both my life and in the lives of others. It’s no longer about “religion†– it’s about a relationship with my Heavenly Father, through His only begotten Son, Yeshua. He “set this captive free†from man-made religion. I live for His glory and I’m here to share His love with the world and testify that He is in fact the King of kings and the Lord of lords.â€
This album comes at a historic time when Yeshua is quickly revealing Himself to Jews, Arabs and the nations, and in turn they are embracing their Messiah and His Truth and are sharing the Good News of His Salvation throughout all four corners of the world.
"I love writing songs and making music for His glory. He deserves all praise. I'm just His servant, using the talents and tools He has blessed me with to glorify Him. We serve an awesome Creator. Perhaps more people will come to know Him through this album. God used Mel Gibson's “Passion of The Christ†to inspire me to seek out Yeshua. Someone is going to pick up a copy of my album, Hooked On The Truth and Yeshua will use it for His glory to touch that person’s life and bring that person closer to knowing Him, His Truth and His love."
Thank you to the believers from all around the world who prayed for Aviad Cohen and for the manifestation of the album. Also, a major thank you and shout out to those of you who donated the funds to help Aviad complete this historic project for Yeshua's glory.
Aviad utilizes his God-given talents to share the Truth through music, online media and live appearances. He is not a performer...he is a praiser. He is here to praise Yah! His debut album, Hooked On The Truth is now available on Hebrew Homie Records. The album includes an eclectic array of praise and worship music, spoken word-Scripture and humorously insightful skits, along with a full color 8-page booklet with lyrics. To purchase your copy, visit www.aviadcohen.com . We also offer special discounted CD Packs of 10, 20 or 30 CDs. You can purchase them along with MP3 singles in our online shop. Aviad Cohen is available for live speaking and praise n’ worship engagements. To inquire about scheduling him for your event, contact him at his website.
