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Rich grew up in the Sacramento music scene playing locally and regionally with Borman 6, Cake, Flying Boats, Stikmary and many others.
In 1992 Rich joined Cause & Effect, with whom he recorded two albums and toured North America extensively in support of three Billboard Hot 100 singles.
During a break from the music industry, Rich worked in footwear manufacture and marketing where he helped pioneer the popular Bearpaw footwear line.
Recently Rich has worked in management and procurement for Skip’s Music, a perennial award winner for customer service and industry promotion at the national level.
Rich is the Brand Manager for Kremona Trade --North American liaison to Kremona Bulgaria-- makers of Kremona Studio viols and Orpheus Valley Guitars. Rich brings these fine, handcrafted musical instruments to market all over the United States.
