POETREE MOVEMENT

POETREE is a Hawai'i based design studio and graphic driven life brand.This design studio (Poetree Studio) and its in-house private label (Poetree Apparel) produces and delivers a creative and visual experience that transcends trends and speaks directly with today's youth culture.Created and headed by Jef Hartsel, a Rastafarian skateboarder and artist who has both ridden professionally and created art, photos, and graphic designs for some of the early pioneers in the skateboard industry. (ALVA SKATES, Z-FLEX, SANTA MONICA AIRLINES, WORLD INDUSTRIES, AND SHAOLIN worldwide.)You can find many of Jef's logo designs and artwork on limited edition t-shirts, skateboards, surfboards, and snowboards for both well known Hawai'i and international clients.When asking Jef about the name POETREE and the meaning behind it, Jef answered... "Poetree is the rooted and enlightened life on earth." "It was inspired from a poetic story I came across about a sacred tree that stood inverted in a forest... Whose all of its roots pointed to heaven.""This made perfect sense to me at the time... and it was revealed to me while I was going thru some difficult times in my life." This is also why our label reads... "ALL ROOTS POINT TO HEAVEN." This is my way of saying, "Let's not judge one another... We ARE ALL ONE!"Poetree Apparel can be found at fine retailers in N.Y., L.A., Tokyo, Guam, Hong Kong, and also in select shops on Oahu.For business inquiries regarding our apparel line or design work, please e-mail us at: [email protected] or visit www.poetreemovement.com