IR.O.C RECORDS ALSO KNOWN AS I.R., WAS FOUNDED IN 2002. I.R.O.C, AN ACRONYM FOR I REPRESENT.OUR.CULTURE WAS ESTABLISHED AS A BARRIER BREAKING MOVEMENT TO UNIFY ALL THE ELEMENTS OF HIP HOP. FROM THE MC TO THE GRAFFITI ARTIST I.R. EVOLVED INTO SOMETHING GREATER, A TOOL THAT IS HELPING BRIDGE THE GAP BETWEEN ALL DIFFERENT RACES AND CULTURES. HIP HOP IS THE ONLY UNIVERSAL CULTURE IN GENERATIONS. RAPPING IS THE DIALECT, THE GRAFFITI IS THE FOOD FOR THOUGHT, BREAK DANCING AND DJING ARE THE SPORTS WE FAVOR. WITH THE LIFE AND FEELING SLOWLY SEEPING OUT OF HIP HOP, I.R. IS LOOKING TO RAISE THE STANDARD BACK UP TO WHERE IT USE TO BE. THE COMPANY HAS EXPECTATIONS FOR THE FUTURE OF HIP HOP, WITH NEW RAW TALENT EMERGING EVERYDAY I.R. KEEPS AN OPEN ARM POLICY TO ARTIST WHO HUNGER FOR SUCCESS.