Devon Almarinez is not your traditional artist. Undoubtedly, his artwork has been seen by millions as it moves through the streets of San Francisco and elsewhere. This is because rather than oil on canvas, Almarinez’s paint is digital, and can be seen on the clothing of many people from the Bay Area. And while the ethos of his art is to help articulate the identity of many communities, the end result is bridging gaps rather than widening them.
The appeal is in the details. His artwork is immensely complex, often taking many viewings to fully take in. It isn’t unheard of for him to spend weeks on a single piece. "Its not finished until I feel like it is. It might just be a pixel that’s missing," says Almarinez.
His career began at age fifteen, when he began seriously designing. From there, he worked for major Bay Area production companies and served as chief designer for the bay area’s largest hip hop radio station. Since then, his work has been seen in US Weekly, Entertainment Tonight, and myriad national media outlets. Yet it is an empire built upon handshakes and connections—a personal route almost lost in today’s business world. When speaking of YaBoy, a prominent Bay born rapper whom Almarinez designs for, Almarinez begins by pointing out “I met him in the streets one night in San Francisco.â€
While Almarinez’s business strategy and artistic focus are unconventional, it’s hard to argue with the results. His thrust to maintain the untainted identity of the communities he works in has been tantamount to his meteoric rise.
II Heroics Clothing
Heroics stands for both solidarity and individuality. As an independent clothing line, we aren't bound by the restrictions of large companies. Our designs aren't made in corporate offices by marketing teams. They are designed with an ear to the ground in our community. Rather than trying to set a standard of uniformity, Heroics hopes to set a precedent for people searching for an outlet; a way to be unique. Heroics offers a wide selection of designs and messages to allow you to customize your apparel to your style -- it's about being proud of who you are without having to sacrifice creativity. Our goal is not one of competition, but of collaboration. We seek to work with our peers to make a product that breaks down the tired walls of cliché genre. In the end, Heroics clothing is not simply another thing to wear, it is a work of art that represents the pride and community of its wearer. You've worked hard to be unique--a leader, a scholar, an artist, a musician. Your clothing should be a testament to the man or woman beneath it. And that's exactly why we're here.
FOR INTERNATIONAL ORDERS SUBMIT YOUR COUNTRY AND POSSIBLE SHIRT ORDER TO: [email protected]
$27.99
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Color: BLK Longsleeve-Pink & Lime Green Ink
CLICK TO ENLARGE DESIGN
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$18.00
CLICK TO ENLARGE DESIGN
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BLACK SHIRT -WHITE INK$27.99
My homie Aaron Carter Killin! it on The Greg Behrendt Show...(11-14-2006).
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Color: Blk Shirt & White Ink Color:
$27.99
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Color:
$25.00
(GREEN-SOLD OUT IN SMALL)
(2XL,3XL-SOLD OUT IN ALL COLORS)
Size:
Color:White-Blk Shirt&Red Ink
$25.00DA-Bay Area Stand Up!Created this design to represent the Bay Area. There are so many t-shirts reppin the Bay Area, but with not much detail. Taking the time to really represent and give back to the people.Ya Boy flossin The Bay Area shirt!YA BOY HITS A FREESTYLE ON KUSH-TV ROCKIN THE BAY AREA.
My homie Aaron Carter rockin the Bay Area shirt on ( 2006-10-18 - E! News - The Soup's 103 Episode Party )CHECK HIS MYSPACE OUT!
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BLACK SHIRT -WHITE INK
Price: 25.00
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BLACK SHIRT -WHITE/RED INK$27.99
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$27.99
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$33.00
Size:
BLACK SHIRT -WHITE/RED INK- Thermal
$35.00
Size:
WHITE SHIRT-BLACK INK
$25.00
ONE BLOOD T-SHIRT - "What would the West Coast be without one Crip and One Blood."
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BLK SHIRT-WHITE INK $25.00
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BLK TANK-WHITE & PINK INK
Price: 25.00Devon Almarinez Collaboration w/ Mecro handstyle letteringI had the pleasure to work with Mecro and his creative handstyle. It's not every day that you see someone tag their name in a form of calligraphy.
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BLACK SHIRT-GOLD INK
Price: 25.00Kevin Federline flossin the Collab shirt. Don't hate on him. He a koo dood. Not b/c he flossin my shirt, but he's as normal as you and me. All you haters just hate on him for gettin stupid benji's and doing what he wants to do. Media is wack, but they are pressin them magazines up w/ my design in it so whatever haha. THE BAY AREA RAP SCENE AWARDS TRAILER BY KUSH TV! HEROICS IS IN THE BUILDIN!!!MY CUZN BOOYOWSKI BUILT THIS! NO RESPECT FOR THOSE FOOLS THAT RUINED IT.
$15.00 PACKAGE DEAL! DVD SHOWS YOU OUR OWN AWARDS CEREMONY. TRUST ME, THIS IS A MUST HAVE DVD. THERE ISN'T AN EVENT THAT CAN COMPARE! PROPS TO BOOYOWSKI FOR PUTTIN THE SPOTLIGHT ON THE BAY! THE CD SLAPS ALL DAY LONG W/ ALL YOUR FAVORITE ARTISTS!
CD/DVD PACKAGE
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