General Principle

Welcome to GP
GP (General Principle) is the by-product of street ethics. It serves as a shield to the torrential excesses of unrelated, disorganized information existing in the world today. GP resonates anti-establishment. Our incredibly limited upscale streetwear exemplifies an ironic reflection on the dissolution of the “original gangster”.

GP Clothing will be available in select boutiques within SoHo in the upcoming months. For more information on purchasing a limited run tee, message me. Keep an eye out on www.general-principle.com for up to date info, as well as upcoming celebs rocking GP clothing!