Seventh Star clothing has been the long term idea of Keith McGee. He grew up in Northern Cali and is the youngest of seven. hence the name Seventh Star. His Mother is an Olympic Gold medalist and his Father was a pro snowmachine rider and an older brother that is a pro snowboarder. Most clothing lines say they are a lifestyle but how can this be true? A lifestyle is defined as what you do not what you wear! So with that said its not our goal to change your lifestyle we just want you to look good in whatever you do, whether its snowboarding to playing drums in a band or just hanging out and everything in between get out their and "become your own star".