It was in the year 1998 that DJ Primero discovered the new music style from Puerto Rico, the so-called Reggaeton. As he had a close relation to the Caribbean, his passion for the new sound was even bigger. Back home in Switzerland many others shared his opinion, wherever he played Reggaeton, he only got positive reactions. At this moment PRimero realized, that this was only the beginning of a new success story in the music industry. He was convinced that Reggaeton would be the sound of the future.He founded the online CD shop “DonLatino.ch†which is specialized in Latin Music and until today one of the most important suppliers. Responsible for the success were the Reggaeton Cds, which became within a very short time the most soled articles.In 2004 DJ Primero entered the party business with his own partylable “Don Productionâ€. Reggaeton was a revolution in the Swiss party scene and it’s not a coincidence that today he's a famous DJ called “DJ Primeroâ€. He's actually "THE" Reggaeton pioneer in Switzerland.But not only at the own parties people go wild with Reggaeton. More and more well known and famous clubs in all over Switzerland have realized the enormous potential of the new sound from Puerto Rico. So what else do they do, than book the godfather of Reggaeton in Switzerland, DJ Primero, for their big parties?
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