Be Priv was born, between street movements and fashion influences, of Sarah and Ilane (25 and 23 years). After having worked in collaboration with many artists, the two creators wish to propose their creativity while devoting themselves entirely to the development of Be Priv.
Definitively “freshâ€, the brand is developed in a smart and street universe displaying funky colors and playful printed matters.
The two young designers are inspired by urban trend and by codes which are appropriate to realize more and more surprising collections. The humour and the fancy will always be the key words for the Be Priv collections.
Be Priv targets quite specific customers: the 15-30 years old. By its strong graphic universe and its media positioning, the brand wishes to answer their sharpest waits. More than creation of a brand, it’s truly a movement, a community which they try to create.
