Shamu

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From feared ocean predator to lovable celebrity, Shamu has emerged as one of the most recognizable characters in the world. In fact - like Sting and Madonna - Shamu is so famous he doesn’t even need a last name. Since he hit the SeaWorld San Diego stage in 1966, SeaWorld’s signature icon has entertained (and educated) more than 250 million guests nationwide. However, Shamu has done far more than entertain and educate the masses. His impressive resume includes: • Starring in a variety of hit television shows, including: “The Simpsons,” “Saturday Night Live,” “Today,” “Scrubs,” and “The Bachelorette.” • Appearances in major motion pictures, including: Eddie Murphy’s “Dr. Dolittle 2” and “Jaws 3.” • Spawning Shamu-themed iPods, Wave Runners and ice cream bars. • Depictions on a hot air balloon, a blimp, Southwest Airlines 737s and a fleet of Volkswagen Beetles. • Starring in his own television cartoon series, “Shamu and Crew.” • His own (unauthorized) Web page on myspace.com. • His own page on wikipedia.com, the popular Web encyclopedia. • More than 1 million Web site references. • Rubbing elbows ... err, fins ... with such celebrities as: Katie Couric, Kelly Ripa, Tyra Banks, Christina Aguilera, Mandy Moore, Hugh Hefner, Walt Disney, Tracy McGrady and even Bugs Bunny. • Shamu has one of the highest brand equities of any character – surpassing such legendary child favorites as Blue’s Clues, Dora the Explorer and Bart Simpson.* • The mammoth marine mammal receives more than 5,000 fan letters a year, many of which ask inquisitive questions of the beloved killer whale. Some inquire if Shamu is a boy or girl. The answer? He or she can be either. “Shamu” is a stage name for all of SeaWorld’s killer whales, so it depends on which “Shamu” is in question. * Cartoon Q Fall 2003 study, Marketing Evaluations, Inc.
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