As told by Michael Flaster (First Station Manager):
WSUC-FM officially went on the air November 29, 1976. Here's the poster we used to publicize the station:
Before 1976 the Station was an AM carrier-current station the call letters where WCSU: We expected to retain the WCSU call letters but needed to submit 5 choices to the FCC in our application. WCSU was first, second WMLF (Station Manager Michael Flaster's initials), third WCJL (for Corey Leibow, the Program Director's initials), fourth, WRTC (the Chief Engineer, Dick Crozier's initials) and finally, as a joke, WSUC. As luck would have it, the first four call-letters were already assigned. Good thing the FCC had a sense of humor.
Below is a picture of WSUC-FM's first management team: Below is a picture of WSUC-FM's first management team: From left to right: Michael Flaster, Station Manager, two unknown Announcers, Rob Silber, Music Director, Dave Frisina, Announcer, Amy Dahlman, Announcer, Ron Palandrani, News Director, Candy Altman and, seated, Program Director, Corey Leibow
[http://web.cortland.edu/wsuc/History.asp]