It's Nice That is a daily blog launched in April 2007 by designers Will Hudson and Jez Burrows to locate, collect and share Nice things.
It seemed to them that, without anyone noticing, 'nice' had become this limp opinion neither complimentary or constructive. A weak and ambiguous non-word that ended up sounding snide or inadequate even when it was offered genuinely. Stepping forward, they decided to take back Nice and turn it into a steely workhorse of a word, significant and sincere, with a renewed purpose.
So what is it? It's an idea you wish you thought of first - succinct, beautiful and well executed. Although primarily interested in emerging creative work they also realise that it's not the be-all and end-all. They want to tell and be told about ideas, originality, imagination and creativity in any context. Not the best, the biggest or the most popular, just things to give you that quick jolt of passing attraction that makes you think 'It's nice that.'
www.itsnicethat.com
