Singles - The Untapped Market |
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Endeavour's main focus with each client is to assure the development of an original messag...
Posted by Endeavour Marketing & Media on Wed, 30 May 2007 07:23:00 PST |
Get in "The Now" |
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As technology progresses it opens a wealth of opportunities for marketers and advertisers. Endeavour is...
Posted by Endeavour Marketing & Media on Wed, 30 May 2007 07:24:00 PST |
Be First! |
Although technology and evolving consumer tastes consistently change the tactics of marketing and advertising, there are certain rules that are timeless for success. One of the immutable laws of...
Posted by Endeavour Marketing & Media on Mon, 14 May 2007 08:24:00 PST |
Promote "Stickiness" and Increase Sales |
Here at Endeavour, we put a lot of value on Search Engine Optimization (SEO). After all, a website that cannot be found is useless. So we know that your site must be easy to find, but once it is found...
Posted by Endeavour Marketing & Media on Mon, 14 May 2007 08:23:00 PST |
Turning RSS into R$$ |
RSS is an easy to use customized, content-delivery option that been around for awhile, yet many people still do not understand what it is or how it can be used. RSS, or "Really Simple Syndication," is...
Posted by Endeavour Marketing & Media on Thu, 03 May 2007 07:23:00 PST |
Nike: Public Relations "Air" |
A marketing professor once told me during the course of conversation that Nike was not in the business of making shoes (i.e. their core competency) but rather, Nike was in the business of marketing.&n...
Posted by Endeavour Marketing & Media on Thu, 19 Apr 2007 08:56:00 PST |
Google: From "Search" to "Category Killer" |
The brilliant minds at Google have secured the acquisition of DoubleClick for an estimated $3.1 billion (pending approval from U.S. and E.U. anti-trust departments) and the move is bound to shake up t...
Posted by Endeavour Marketing & Media on Thu, 19 Apr 2007 08:55:00 PST |
Cyber-Squatting: An Easy Way to Steal Your Brand |
Though cyber-squatting is nothing new to the online world and there are numerous horror stories out there, I came across an article today so heinous and diabolical that I thought I should write a blur...
Posted by Endeavour Marketing & Media on Thu, 19 Apr 2007 08:53:00 PST |
Who's Controlling Your Advertising Message? |
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3.19.07 More proof today that the "top-down" advertising model is in a serious death rattle.
Somebod...
Posted by Endeavour Marketing & Media on Mon, 19 Mar 2007 01:51:00 PST |
Increasing Audience Fragmentation...Now What? |
I came across an interesting article by James Rainey of the L.A. Times the other day (March 12, 2007) that focused on how "news organizations, confronted with declining revenue and increased competiti...
Posted by Endeavour Marketing & Media on Thu, 15 Mar 2007 10:18:00 PST |
