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Bring music to the Inland Empires different Genres, we proud ourselves in bringing not only Rock en Espaol live bands to the inland empire. We are glad to show that Spanish music does not end in Latin Pop, Salsa, Merenge or TexMex. We bring you Spanish Punk, Ska, rockabilly, Reggae, ReggaeTon, Psychobilly en Espaol, TwoToned, Alternative, Goth, Urban Rock, Hip Pop, Rock Folcklor and last but not least, Metal.
Pure Underground established its name in the heart of the Inland Empire in Spring of 1998, making its debut in Casa Grande of Riverside at 2958 University Ave. with 15 Letras and Viva Malpache with a turnout of more than 800 people Bringing bands from LA & Orange county to this untouched part of California
Pure Underground Entertainment earned its name from the people that loved it.
Pure Underground was founded in the Spring of 1998. We are proud to know that Casa Grande was put in the map as the Hottest Spanish Pop, Rock and Alternative Night Club in the Inland Empire Casa Grande Night Club was startled by the Spanish Rock, pop and Alternative live bands and its followers (shown in numbers).
It has been a pleasure to serve the Latin community by bringing the hottest live bands in the Southern California Just to name a few, Pastilla, Las 15 Letras, Viva Malpache, Viernes 13, Los Olvidados, Theta, Chencha Berringches, Kinder, Curanderos, Dexentonados, La soledad de Aurora, 8 KalaKas, RaskaHuele, Chivo Expiatorio, Upground ,Salon Victoria (mexico D.F.),etc.
The LA scene started to take an interest in the Inland Empire and what is going on in Casa Grande, our legacy expanded to LA and Orange county, taking our Name to the far regions hard to capture Spanish singing, jumping and moving such as Wisky A GOGO, The Key Club and last but not least The House of Blues.
Pure Underground teamed up forces with the strongest promotional entertainment individual in LA county at the time, Eclectica Entertainment (Jorge Leal) to bring international bands and shared in the promotional responsibilities, that brought forth bands such but not limited to Los Dead Panchos, Tokadiscos from Tijuana, Nana Pancha from Mexico City and even Wahala from Venezuela, Panteon RoCoCo,Salon Victoria,La Gusana Ciega, 7 Gatos Negros, CaraDura from San Francisco CA, Lucybell de Chile, Rice & Beans.
Through this very fortunate connection we found our selves exchanging bands and selling dates with FMF Promotions from NJ. like Cabula, Orixa, Satelite, and Rituales from PuertoRico in the year 2000.
We have expanded our Horizons since that faithful night of Friday March 6, 1998 In 1999 Pure Underground brought you the 1St. Annual Spanish Ska Fest at the Vault in Pomona (The Arts Colony), 2nd and 3rd annual Ska Fest in the Tiki Room in Pomona 236 w. 2nd. St. across from the GlassHouse. *****(many have followed in our footsteps in Ska Fest since We know!) We followed it with the 1st. Annual Goth and Alternative Spanish Fest in all of California.
We have been fortunate and would like to take this space to thank all who have supported us through the GOOD, THE BAD AND THE UGLIEST SOUNDS we promised we would try not to bring. We have been persistent and kept to our Name, opportunities have knocked on the door and you have all made me answer that door.
Gracias por su Apoyo y su participacion en todos nuestros eventos y faces promocionales; Al Borde, Ritmo Latino, Eclectica Ent., La Onda del Rock, La Opinion, Retila, Sopa Rock, LaTvLive, diva records, LBE *(La Banda Elastica), Lo que un dia fue 107.1 FM the latin speaker, Travel Trips from Aztlan, La Vibra, KPFK F.M. Radio 90.7, La Neta, La Magazine, NISAS, Capilla del Rock, BAZUCA, Studio9, the old but not forgotten Monkeys to Go, XCape Disco y Video Rock(xalapa ver.) and even Hot Topic,ROCKEROS.NET,ROCKSINFRONTERAS.COM y todos los que un dia Fueron parte de Las Sombras Ocultas y el Club portate Mal, our designer XinfiernoVivoX, and David Z. Y mas que A NADIE A TI TAMBIEN!!!!!! que nos has seguido desde Casa Grande,a el Tiki, Y HASTA EL REY THEATRE. Y le ke nos falta por recorrer juntos..
2005-2006 has been 2 very exiting years for Pure Underground Ent. there are countless bands and fan support for the bands as well as for Pure Underground Ent. AND FOR THIS .... WE THANK YOU!!!
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