WITH RAPID CHANGING OF TRENDS WITHTIN THE MUSIC INDUSTRY'S MOST LUCRATIVE GENRE, LONGEVITY SEEMS TO BE REPLACED BY MARKETABILITY IN HIP-HOP. IT IS NO WONDER WHY WEST COAST SENSATION, CHIP IS RECIEVEING ACCOLADES AS ONE OF HIP HOP'S NEXT BIG NAMES. FORMERLY KNOWN AS BIG CHIP-HE RECENTLY DROPPED THE "BIG" OFF HIS NAME AFTER DROPPING 80 POUNDS-HE HAS ALREADY ESTABLISHED A BUZZ IN L.A.,ATLANTA,TOKYO, AND JAPAN WITH HIS 7 SONG EP, LOVE LIFE & HIP HOP. CHIP'S COMMANDEERING VOICE AND PRECISE DELIVERY CREATES A MAGNETIC APPEAL THAT STRETCHES ACROSS BORDERS, GENEDERS, AGES, ETC. NEVER SHORT OF LYRICAL TALENT, CHIP'S LATEST EFFORTS DISPLAYS HIS MATURITY AS A SONG WRITER WITH A BROAD RANGE OF CONCEPTS THAT WILL PROVE TO REACH ALL AUDIENCES. DIVERSITY IS ANOTHER ONE OF CHIP'S ASSETS PERFORMING AT VARIOUS JAPANESE VENUES, AS WELL AS AS UNIVERSITIES ALL OVER THE COUNTRY. CHIP IS MORE THAN JUST ANOTHER RAPPER, HE IS ALSO A COMMODITY. AT 6'0'', HIS CHARM AND CHARISMA, BOTH ON AND OFF THE MIC, FASHIONABLE DRESS CODE AND STRIKING GOOD LOOKKS, CHIP WILL BE AN EASY TARGET FOR TELEVISION/FILM GIGS. WITH ALL OF THESE ASSETS TO ONE NAME, CHIP HAS CREATED A RAPPORT ON THE STREETS THAT WILL TRANNSCEND THROUGHOUT THE MUSIC INDUSTRY AND INTO THE HOMES OF CONSUMERS WORLD WIDE.
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